Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal affected hinterlands; Digital Transformation award went to eNAM for empowering farmers
Regional channels have also collaborated so as to maximise the reach and offer a familiar feel to the audience by offering them information in their native languages
Digital Magazine aims at getting the customers to engage with the advertiser’s brand story allowing the readers to not just flip through the pages but to intrigue them enough to do so
The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more
The #revivemarathicinema campaign is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture
The idea behind the campaign is to build brand awareness around the elements that inspire flawless design signature of the brand that is consistent across Kia’s product portfolio
As part of the campaign, Lufthansa has introduced a ‘Mobile Inspiration Tool’ that uses Artificial Intelligence to recommend ‘life-changing places’ basis users’ surroundings
The partnership aims to provide protection against unauthorised and fraudulent transactions online, across bank accounts, debit/credit cards and mobile wallets
Amway will be launching a series of initiatives to further educate their direct sellers and consumers on the need of the daily requirement of nutrition in their regular diet
Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys
The campaign by Wavemaker & mCanvas, engages users through mobile ad and through a QR code at salons to launch L’Oreal Professionnel’s latest hair color trend collection - Parisian Cool
Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathis, talks about the 71 years of Cycle as a brand, empowering rural women and their initiatives in the technology front
On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country
Experts speak about the rise of social media in poll campaigns, the challenges the Election Commission will face in implementing the code of conduct and the sense of distrust
Kantar has been working to consolidate its brands for several years. In 2016, it reduced the number of brands it operates from 18 to 12 and reduced further to just nine last year
Raman, Chief Marketing Officer, IDBI Federal Life Insurance, also spoke about the brand using social media to become a household name and roping in Sachin Tendulkar as the face of the brand
Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL
Guest Column: Rohit Dhingra, Co-Founder & CEO of TAGG believes that the current business environment in India has the potential to enhance the growth of the online retail sector