By 2026, nearly 90% of online content will be generated by AI: Aurelia Noel
At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more
exchange4media spoke to Aurelia Noel, Global Head of Innovation and Digital Transformation, dentsu X, on the sidelines of Cannes Lions 2023.
She shared insights on the challenges in delivering a consistent challenge across platforms and the importance of 4Es – Experience, Everywhere, Exchange and Evangelism.
Noel further spoke about focusing on digital elevation and not digital transformation, utilising AI for good, and the tick boxes brands and agencies should adhere to when it comes to technology.
According to Noel, AI can be a driver of good and by 2026 nearly 90% of online content would be generated by Artificial Intelligence.
Watch the video for the full interview.
