ai
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 10:34 AM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
e4m Staff Nov 21, 2025 10:28 AM
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
e4m Staff Nov 17, 2025 1:52 PM
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
e4m Staff Nov 17, 2025 11:45 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 14, 2025 2:00 PM
The appointment follows the combination of Outbrain and Teads earlier this year
A P Sriram Nov 11, 2025 10:30 AM
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
e4m Staff Nov 12, 2024 10:19 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
Global will be a collective platform, forming an exclusive alliance of independent agency
A P Sriram Sep 20, 2024 12:14 PM
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The new cricket players for the league will be announced on September 15
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
e4m Staff Sep 3, 2024 11:27 AM
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
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