India is one of our biggest-growing markets: Ted Prince Jr, Kantar
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
As Kantar transforms from a data, insights and consulting company into a tech-enabled product company, Ted Prince Jr, Chief Product Officer, Kantar speaks to exchange4media on leading the transformation drive and driving a seamless integration between consumer, technology and experiences in an omnichannel world.
Ted also spoke on acquisitions, AI and Gen AI and how it will soon be part of consumer applications.
He also shared insights on how neuroscience could be used as an indicator to monitor campaign effectiveness.
