Cannes Lions 2017: India bags 8 entries in Direct Lions shortlist
Leo Burnett India, McCann Worldgroup India, Taproot Dentsu, and Ogilvy and Mather India have made the cut
Out of the 214 entries selected for Cannes Direct Lions on Monday, India had a total of eight shortlisted entries between four different agencies.
Leo Burnett India, Mumbai sees four shortlisted entries in this category for the Roads that Honk and More to Give campaigns. Of the four, three of the entries are for the Roads that Honk campaign for HPCL.
Two entries from McCann WorldGroup India, Mumbai have been shortlisted in this category for the Immunity Charm campaign created for the Ministry of Public Health, Islamic Republic of Afghanistan.
Taproot Dentsu sees one shortlist for the Adidas Odds campaign, while Ogilvy and Mather Mumbai also bags one shortlist for the Savlon Healthy Hands Chalk Sticks campaign.
SHORTLIST DIRECT LIONS |
||||||||
ENTRY TITLE |
ADVERTISER |
PRODUCT |
AGENCY |
IDEA CREATION |
PRODUCTION |
MEDIA |
PR |
|
ADIDAS ODDS |
ADIDAS |
ADIDAS SHOE |
TAPROOT DENTSU Mumbai |
TAPROOT DENTSU Mumbai |
TAPROOT DENTSU Mumbai |
TAPROOT DENTSU Mumbai |
||
ROADS THAT HONK |
HPCL |
HP LUBRICANTS |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
|
SAVLON HEALTHY HANDS CHALK STICKS |
ITC SAVLON |
SAVLON HEALTHY HANDS CHALK STICKS |
OGILVY & MATHER MUMBAI |
OGILVY & MATHER MUMBAI |
GOOD MORNING Mumbai |
PR PUNDIT Mumbai |
||
AFGHAN IMMUNITY CHARM |
MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
.. |
McCANN WORLDGROUP INDIA Mumbai |
McCANN HEALTH New Delhi / McCANN WORLDGROUP INDIA Mumbai |
McCANN HEALTH New Delhi |
|||
MORE TO GIVE |
FORTIS HEALTHCARE |
ORGAN DONATION CAMPAIGN |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
||||
ROADS THAT HONK |
HPCL |
HP LUBRICANTS |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
|
AFGHAN IMMUNITY CHARM |
MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
.. |
McCANN WORLDGROUP INDIA Mumbai |
McCANN HEALTH New Delhi / McCANN WORLDGROUP INDIA Mumbai |
McCANN HEALTH New Delhi |
|||
ROADS THAT HONK |
HPCL |
HP LUBRICANTS |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
|
