‘Advertising will shift from niche English papers to Indian language papers’
“As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front. Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media,” says K Yatish Rajawat, Editor-in-Chief, Business Bhaskar.
“As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front. Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media,” says K Yatish Rajawat, Editor-in-Chief, Business Bhaskar.
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