Gozoop launches campaign for #IIFAHumSabSaathHain initiative

The initiative was created to represent and spread the feeling of unity and solidarity during the global COVID-19 crisis

by exchange4media Staff
Published: Apr 25, 2020 4:00 PM | 1 min read

IIFA launched a series of virtual online performances starting from 22nd March via Facebook LIVE as the country is currently under lockdown due to the Coronavirus pandemic. This initiative by IIFA is about doing their part in contributing and helping to bring optimism for the journey ahead of us all. IIFA wants to rekindle the spirit of everyone to stay positive and to keep social distancing and maintain isolation to help overcome the virus.

The initiative – IIFA ‘HUM SAB SAATH HAIN’, will not only entertain people during confinement but will also spread the message that during this difficult time we must all BE ONE to remain safe and in good health.

The initiative was created to represent and share the feeling of unity and solidarity to help fight this terrible situation that the entire world is in. To date, more than 40 artists have been a part of the IIFA Hum Sab Saath Hain initiative across India. The activity has received great response overall and the music lovers have enjoyed this overall.

Harshdeep Kaur, Shilpa Rao, Dhvani Bhanushali, Tulsi Kumar, Faridkot, Arjun Kanungao, Prakriti Kakar, Sukriti Kakar, Lisa Mishra, Manj Musik Mame Khan, Nikhita Gandhi, Papon, Sachin-Jigar, Swaraag, Antara Nandy, etc. are some of the names that have been a part of this initiative so far. There have been over 1200 minutes of live performances on IIFA's Facebook page.