Goa first state to provide 100% vaccinations: Pramod Sawant
Goa CM Pramod Sawant speaks to Kailashnath Adhikari, MD, Governance Now during the webcast of the Visionary talk series
Coronavirus News
Without rapid vaccinations, a single super spreader event will bring trouble: Sanjay Jha
Political analyst Sanjay Jha speaks to Kailashnath Adhikari, MD, Governance Now, during the webcast of Visionary Talk
SAB Group Chairman Markand Adhikari kickstarts vaccination drive for underprivileged
Before this, he had initiated a vaccination drive for all the employees of Sri Adhikari Brothers’ (SABGROUP) Broadcasting and Production
Myprotein pledges 12% from its sales in May towards India's Covid relief efforts
In addition to providing monetary support to various charities, the brand will also be donating 500 boxes of its protein brownies to Delhi Police
Arijit Singh partners with GiveIndia & Facebook to extend COVID support to rural India
The singer intends to provide essential supplies like oxygen equipment, beds, medicines, food & financial assistance to those affected by pandemic, through a live fundraiser
For vaccines, India needs policy of 'One Nation, One Rate' for all states: Rajesh Tope
The Maharashtra Health Minister was in live conversation with Kailashnath Adhikari, MD, Governance Now
Producers Guild of India organises vaccination camp for members from June 1
Through these camps, thousands of production house personnel and crews will be vaccinated over the multi-day drive being held at Mehboob Studios
Myntra enables customers to use ‘Insider’ points for Covid relief
Over 33,000 Myntra customers from various cities have contributed more than 26 million insider points to the cause
How India Inc. backed employee wellbeing in the second wave
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Facebook introduces Covid-19 announcements to share credible Covid-19 and vaccine info
This is a part of Facebook's ongoing efforts to support the public health authorities' work to keep people safe and informed during the coronavirus public health crisis in India
Amazon US pledges $5M to help India combat Covid-19
As part of this initiative, critical life-saving equipment including 82 anaesthesia ventilators, 1238 BiPAP machines and 60 ventilators have already reached India
Myntra pledges Covid insurance & vaccination costs for marketplace brand partners
Myntra is extending operational support to their brand partners, such as relaxing order fulfilment turnaround time from 24 hours to 48 hours
Grand Slam Fitness launches #Donateplasma initiative to help Corona patients
The campaign has been designed to bridge the gap between those who are needy and those who can be donors
TVS Credit Services adds more benefits to employee welfare program
As part of the new upgraded plan, employees' families are eligible for monetary compensation equalling three years of their salary in case of terminal illness or untimely death of the employee
There should have been more communication on Covid: Mohandas Pai
Pai, Chairman, Aarin Capital Partners and Padma Shri awardee, speaks to Kailashnath Adhikari, MD Governance Now in Visionary Talk series
Herd immunity comes when 70% of the population is vaccinated: Dr Ashok Seth
Padma Bhushan Awardee and Chairman of Fortis Escorts Heart Institute Dr Seth was in conversation with Kailashnath Adhikari, MD, Governance Now
Brands dial up empathy for employees during Covid times
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
How being together, inclusive & united will make a big difference to our COVID fight
Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world
Why social distancing feels so strange: Mitali Kamath
Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19
'When COVID-19 started, there was negativity but now the sentiments are positive'
In today’s edition of 'Beating All Odds', Rajdeepak Das, MD-India, and CCO, Leo Burnett South Asia, speaks to Naziya Alvi Rahman, Editor, exchange4media
Reframe your brand proposition to make new ways of working work: Ravi Santhanam
At a webinar hosted by ZEUS Coaching, Santhanam, industry maestro & former CEO of Hindustan Motors Ltd, discussed how COVID constraints are bringing the best innovations out of brands
Creating business solutions for brands in challenging times
Guest Column: To thrive in these difficult circumstances, brands must stay resilient, human, responsible and relevant, writes Ranjit Raina, CEO of Geometry Encompass
The time has come for the TV industry to come together and collaborate: Ashish Sehgal
On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m
Tamil Nadu govt allows TV serial shootings to resume
According to the norms set by the government, in urban areas shooting will have to be indoors with a limit of 20 people on the sets
PSUs, corporates should connect with customers through effective advertising: PHD Chamber
The chamber submitted a research report 'Outlook of Media and Entertainment Industry in the COVID Scenario' to I&B Minister Prakash Javadekar
The dichotomies of the Lockdown
Chandana Agarwal, President - North, 82.5 Communications, looks for the silver lining in the now much written and spoken about ‘New Normal’.
We’ll look back & say insurance penetration grew due to COVID: Sarbvir Singh, Policybazaar
In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair
Tokyo 2020 Olympics may get cancelled if not held in 2021: IOC chief Thomas Bach
Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars
Seven key lessons in leadership during COVID-19: Anand Chakravarthy
Guest Column: COVID-19 has taught us to think more expansively and imaginatively about the future, writes Anand Chakravarthy, Managing Director, India at Essence
Dream Theatre launches 'Smiley Masks' to support migrant workers affected by the pandemic
The company has joined hands with The Smiley Company & Shivatex Industries to produce SITRA-certified masks, the proceeds of which, in part, will go to the underprivileged
There is nothing called failing, only a bad or good day: Neena Dasgupta
On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m
We are learning new ways to reach out to consumers: Amit Syngle, Asian Paints
In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair
28 Zee News employees test positive for COVID-19
Sudhir Chaudhary, Editor-in-Chief, Zee News said in a statement that the newsroom has been sealed for sanitation and the team has been shifted to an alternative facility for the time being
The New Normal by Rajesh Ramakrishnan, Perfetti Van Melle India
Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
Asian Paints supports PM Cares Fund as a sponsor of ‘One Nation One Voice’ anthem
Dedicated to frontline workers, the song titled 'Jayatu Jayatu Bharatam, Vasudev Kutumbakkam' brings together more than 200 singers and is sung in 14 languages
Deccan Herald launches ‘Spread Kindness’ campaign
Amidst mass hysteria, helplessness brought about by the COVID-19 pandemic, Deccan Herald finds a silver lining
In every adversity, there is an opportunity: Raj Nayak
In today’s edition of ‘Beating All Odds’, Raj Nayak, Founder and Managing Director, House Of Cheer, speaks with Naziya Alvi Rahman, Editor of exchange4media
Staying up and running during these times: Charanjeet Arora, Kinetic Worldwide, India
Guest Column: Charanjeet Arora, Co-CEO, Kinetic Worldwide, India, shares tips on how to stay motivated during the COVID-19 crisis
‘We have participated in more than 20 pitches in the past 40 days’
In today’s edition of Beating All Odds, Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group, speaks to Neeta Nair
Star India & Disney+ Hotstar donate over 2L Personal Protection Equipment kits to BMC
As part of the initiative along with Project India, 10,000 khakhi coloured kits have been given to the Mumbai Police too
‘It’s during these opportunities that you can reconnect with the customer as a brand’
In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown
Disruption, despair, hope & a new societal order
Guest Column: Sandeep Sharma, President, R K Swamy Media Group, shares some areas of life that have been disrupted and reinvented by COVID-19
Hit hard by COVID-19, broadcasters send revised price estimations to BARC
BARC says it is mindful of the situation and has already introduced multiple cost-cutting measures & will continue to review them regularly
52% Indians to purchase more online during the lockdown: Kenneth Pao, Criteo
Kenneth Pao, Executive Managing Director, APAC, Criteo, takes us through the company’s report on changing consumer behaviour during COVID-19 Christina Moniz
As an industry, we will be back in a bigger & more substantial way: Pawan Jailkhani
In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m
‘It is now significant for us to commit to a serious change in all aspects’
In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis
Keep your thinking hat on, this too shall pass: Vivek Pandey, Times Internet
Guest Column: Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet, says seasoned marketers will recognise crises as opportunities for pivots that can unlock fresh brand & revenue potential
‘Post COVID, 100% of marketers will want to invest in digital strategy'
In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman
How Coronavirus & Work From Home pushed Indian creatives to take up tech-based tools
Guest Column: Kiran Khadke, Co-founder & Creative Lead, Hyper Connect, shares insights on how the creative teams have overcome the lockdown challenges
'The larger objective now is to convey how a brand looks at a situation like this'
In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more
Facebook, Bollywood ‘I For India' fundraiser concert for Coronavirus touches hearts
The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic
You have to be a partner to your client in good times & bad: Anand Chakravarthy, Essence
In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media
The Six Sigma to rescue 1 million COVID-affected film industry workers
Guest Column: Ashish Kaul, Chief Creative Officer of Folklore Entertainment, writes that lip service should stop and something concrete should be done save the unsung heroes of the film industry
Managing employee morale in times of COVID-19: Tina Garg, Pink Lemonade
Tina Garg, CEO, Pink Lemonade, believes that there is a pressing need to take a fresh look at talent practices and understand how employee experience can be improved during and after this crisis
A sneak peek at our industry leaders multi-tasking in #WFH mode
Here's how our industry leaders are juggling work and home during the lockdown
I hope we come back recharged & raring to go as an industry: Pradeep Dwivedi
In today's edition of 'Beating All Odds', Pradeep Dwivedi, CEO- India, Eros International, speaks to Naziya Alvi Rahman, Editor, exchange4media
‘The sight of people waiting in long queues for food is one I can’t forget’
In today’s edition of ‘First Responders’ we speak to Rijo Joseph, Chief Photographer, Malayala Manorama, about his experiences while covering the COVID-19 crisis
'Coronavirus will propel Indian media into a quantum leap'
Guest Column: Ashish Kaul, Chief Creative Officer of Folklore Entertainment, shares his thoughts on the COVID-19-tainted Q1 of 2020 and whether the M&E sector should be hopeful of a robust future
'We work as a team and help each other out for our stories'
In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic
'Once things go back to normal, clients will spend on new communication’
In today’s edition of Beating All Odds, Srija Chatterjee, MD, Publicis Worldwide India, speaks to Neeta Nair
Burger King India & Delhi Police partner to provide burgers to the needy
The cops distributed over 5,000 burgers to children in orphanages as mid-day snacks
‘COVID-19 reporting is a big opportunity and a huge challenge at the same time’
In today's edition of our First Responders series, we feature Vinod Gopi, Senior Reporter, Malayala Manorama, who has been covering the pandemic in Kochi district since March 2020
Brand choice will be defined by meaningfulness of brands in consumers' lives: Rana Barua
In today's edition of 'Beating All Odds', Rana Barua, Group CEO, Havas Group India, speaks with Naziya Alvi Rahman, Editor of exchange4media
'Covering news from home is more challenging than going on the field'
In today's edition of the First Responders, we feature News18 India’s Bhopal Bureau Chief, Manoj Sharma who talks about his experience covering the pandemic
Game of pitches goes virtual in adland
Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches
‘As I step out to report, I distance myself from my loved ones at home’
In today's edition of the First Responders, we feature CNN News18’s Special Correspondent Runjhun Sharma who talks about her experiences while covering the pandemic
It is important to be optimistic, smart & cautious while planning businesses: Sunil Lulla
In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media
e4m Techmanch Virtual Series: Making sense of digital consumption trends in times of COVID
On the webinar panel were Pawan Sarda of Future Group, Neel Pandya of L'Oréal, Shashi Mukherjee of RB and Shamsuddin Jasani of Isobar
Hoping for a new & sustainable normal post COVID-19 - Ajit Varghese
Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future
Khimji Jewels launches digital music campaign #DiscoverYourLove
Through this musical initiative, the campaign aims to spread hope, faith & love during the Coronavirus crisis
Gozoop launches campaign for #IIFAHumSabSaathHain initiative
The initiative was created to represent and spread the feeling of unity and solidarity during the global COVID-19 crisis
Bajaj Finserv employees pledge Rs 10.15 crore to PM-CARES Fund to combat COVID-19
The Bajaj Group had earlier pledged Rs 100 crore in the fight against COVID-19, of which close to 40 crore is already operational through various projects in multiple the country
80% of moviegoers afraid to return to cinema halls post COVID: PINKVILLA Report
PINKVILLA collected data from all the digital platforms to determine a content consumption matrix
'This is a profession I chose for myself & there's no turning back in this time of crisis'
In today's First Responders, we feature News18 India’s Associate Editor Vikrant Yadav and his experience covering the pandemic
‘The silver lining - it can only be better from here on’
In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair
‘Face facts, acknowledge fears, but also build credible hope’
In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman
A challenging time indeed for media
Guest Column: K G Suresh, former Director General, Indian Institute of Mass Communication, says journalist safety in these times is top priority and print has been hit hard by the pandemic
‘Go after customers who can potentially give you more profits’
In this edition of ‘Beating All Odds’, Vivek Bhargava, CEO, DAN Performance Group, speaks to exchange4media Editor Naziya Alvi Rahman
‘Can’t distance ourselves from news even while maintaining social distancing’
In today’s edition of First Responders – our series on reporters on the frontline during the COVID-19 pandemic, we feature Laxmi Prasad Pant, State Editor for Rajasthan, Dainik Bhaskar
‘Why wait for light at the end of the tunnel, light up the tunnel right away’
In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair
Times Network & Protiviti unveil Times Fact India Outbreak Report
Parsed by reputed data scientists and quantitative experts, Times Fact India Outbreak Report analyses the impact of the pandemic in India
News18 India ropes in top docs to address COVID-19 FAQs
Sawaal Ghar Ghar Ka features an expert panel comprising prominent health experts such as Dr Naresh Trehan, Dr Arvind Lal and Monika Mahajan
Will COVID-19 change the Indian media landscape forever?
With at least 100 journalists losing jobs in the last 15 days and another bunch sent on furlough, industry experts say media persons are likely to explore other professions
No brand is bigger than the society in which it operates: Ravi Santhanam, HDFC Bank
In this edition of 'Beating All Odds', Ravi Santhanam, Chief Marketing Officer, HDFC Bank, speaks to exchange4media Editor Naziya Alvi Rahman
‘Ensuring authenticity of data for COVID-19 stories has been a challenge’
In today’s edition of First Responders – our series on reporters on the frontline during the pandemic – we feature Anjali N Kumar, a Reporter with Mathrubhumi Daily
Inside Indian adland’s game plan for Lockdown 2.0
From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together
‘Time for journalists to prove themselves & contribute to the society’
In this series - First Responders - on reporters at the frontline during the COVID-19 pandemic we feature Devendra Bhatnagar, Chief Editor - Gujarat, Divya Bhaskar
There’s always an opportunity that comes with every crisis: Rubeena Singh
In this edition of 'Beating All Odds', Rubeena Singh, CEO, iProspect, speaks to exchange4media Editor Naziya Alvi Rahman
‘If India moves from Make in India to Grow in India there is a new dawn awaiting’
Guest Column: Pradeep Gupta, Chairman & Managing Director - Axis My India, writes on COVID-19’s impact in terms of economic crisis & opportunities
8% spike in weekly TV viewing during COVID-19 lockdown: Publicis study
Time spent on OTT & entertainment platforms has risen by 34%, according to Publicis Groupe’s latest report ‘Reboot To A New Normal’
How brands are preparing for the COVID-19 downturn
On e4m webinar were Meera Iyer, CMO, Medlife & Deepak Sinha, VP Marketing, Bira 91, sharing insights on how brands are preparing for the COVID-19 downturn and the road ahead
Titan Watches sends out a reassuring social distancing message through its latest spot
The spot has been conceptualised by Ogilvy Bangalore
Femina salutes COVID-19 heroes on their latest cover page
Femina brings the April issue of the brand with a strong footnote of how it stands by and represents the real women in the midst of a global pandemic
These times have made us come together as one DAN: Anand Bhadkamkar
In today's edition of our 'Beating All Odds' series, Anand Bhadkamkar, CEO of Dentsu Aegis Network India, speaks with Naziya Alvi Rahman, Editor of exchange4media
Vikatan Web TV announces first-of-its-kind debate around COVID-19 lockdown
A panel of distinguished speakers will debate on 'Curfew - Is it creating panic & anxiety? Or is it building discipline & patience?
Media houses sanction layoffs & pay cuts amid COVID-19 crisis
In the wake of the pandemic, prominent Indian media houses have been tasked with imposing pay cuts and terminations
BMC ups Instagram game to spread COVID-19 awareness
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
There is opportunity, but now is not the time to be opportunistic: Navin Khemka, MediaCom
In our 'Beating All Odds' series, Navin Khemka, CEO South Asia, MediaCom, speaks with Naziya Alvi Rahman, Editor of exchange4media
Will COVID-19 push the ad world into cutbacks & lay-offs?
While some agency heads said job cuts seem to be inevitable, others also believe that getting rid of talent might backfire in the long run
When you stay positive, you start seeing opportunities: CVL Srinivas
In this edition of 'Beating All Odds', CVL Srinivas, Country Manager, WPP, speaks to exchange4media Editor Naziya Alvi Rahman
The comeback is always stronger than the setback: Pawan Jailkhani, 9X Media
Guest Column: Pawan Jailkhani, the CRO of 9X Media, is confident that the media industry will emerge stronger from the coronavirus crisis provided that it stands united
How is Print weathering the COVID-19 storm?
Print industry leaders say the coronavirus crisis is a temporary phase and the medium will continue to thrive
PepsiCo pledges 5 million meals to support families impacted by COVID-19
The company is also extending support to the healthcare and diagnostic facilities, supplementing their efforts to combat the pandemic by providing 25,000 COVID-19 testing kits
CNN-News18 curates special programming initiatives as part of fight against COVID-19
CNN-News18 has lined up comprehensive programming to keep viewers engaged and abreast of all the major developments on the pandemic across the world
e4m Webinar: 'FMCG, e-comm to be among sectors making quicker recovery'
According to industry experts on the e4m Webinar panel, sectors like infrastructure, real estate, auto & airlines will take longer to bounce back
Keep talking to clients & make plans for after the lockdown: Shekhar Banerjee, Wavemaker
In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19
The key is to find an intelligent way to retain communication with consumers: Ajay Gupte
In this edition of 'Beating All Odds', Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, speaks to exchange4media Editor Naziya Alvi Rahman
As COVID-19 lockdown restricts in-person events, organisers take the digital route
Experts say that the virtual event industry is a new emerging market with untapped potential
Punjab Police expands presence on social media to strengthen fight against COVID-19
From TikTok to Instagram, the state’s police force will leave no social media stone un-turned; move part of brand-building exercise
We are working to ensure clients are relevant 3 years from now: Shamsuddin Jasani
In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready
COVID-19 lockdown: Goafest & Abby Awards 2020 deferred for the year
The Advertising Club and AAAI have assured both events will be back next year on an even grander scale
Cannes 2020 canned: What will adlanders miss about the French Riviera?
Industry leaders say that although they will miss the networking and exchange of ideas, the decision to cancel the Festival was a right one and also calls for some introspection
You’re a real partner if you have empathy towards your brand's business: Priti Murthy
In the third part of our series — Beating All Odds — Priti Murthy, CEO of OMD India, spoke to Naziya Alvi Rahman, Editor, exchange4media
Cannes Lions 2020 cancelled over COVID-19 concerns
The next edition of the festival will be held from June 21 to 25 in 2021
COVID-19 fight: PM Modi asks citizens to switch off lights for 9 min at 9 pm this Sunday
In a video address on Friday, the PM appealed to the citizens to light candles, lamps or flashlights from their windows or outside their doors for 9 minutes
Advertising & marketing industry will come out stronger from this crisis: Ashish Bhasin
In the second part of our series — Beating All Odds — Ashish Bhasin, CEO APAC & Chairman India, DAN spoke to Naziya Alvi Rahman, Editor, exchange4media
The COVID-19 Code: How digital agencies are attaining the ‘work-home’ balance
As digital agencies go back to business, they share their working world tools & tips
Dineout #ReliefForRestaurants petition garners 20,000 signatures
Several restauranters also showed support to save local restaurants and livelihoods of F&B workers during the COVID-19 lockdown
NBF supports Supreme Court’s stance against fake news
The apex court had passed an order on Tuesday, 31 March 2020, urging the print, electronic and social media to take strict action against unverified news
MIB to fight ‘infodemic’ with new Twitter handle exclusively for COVID-19 updates
The account #IndiaFightsCorona has been set up under the handle @CovidnewsbyMIB.
In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
TV news viewership scales new heights with COVID-19 coverage
Industry heads say the upward trend for news channels will continue at least until quarantine and lockdown measures stay in force
We are hoping we’ll recover faster than China: MA Parthasarathy
M A Parthasarathy, CEO, South Asia, Mindshare, spoke to Naziya Alvi Rahman, Editor, exchange4media, on the impact of the COVID-19 outbreak as part of our new series – Beating All Odds
Character in times of COVID-19
Guest Column: Neeraj Pratap Sangani, Chief Business Officer, Hansa Cequity, says the outbreak will redefine business, economics, politics, culture, healthcare, personal relationships & value systems
COVID-19 update: WPP withdraws guidance for 2020
WPP has said 2020 started well with strong business momentum with key account wins and good retention
Want to join COVID-19 conversation but not via commercial campaign: Nipun Marya, Vivo
Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact
Lockdown route: Influencers keep the buzz alive for brands with digital placements
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
COVID-19 puts tournaments on hold, sports channels brace for dip in viewership
The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players
Wunderman Thompson South Asia puts together #ShutOutCorona campaign for Tata Pravesh
The film, a montage of doors being shut, was created via crowdsourcing; the agency’s members all over India were asked to contribute videos of doors in their homes being shut
Need to celebrate contribution of local heroes in COVID-19 fight, PM tells RJs
During the interaction with Prime Minister Narendra Modi, the RJs pledged to be the nation’s voice in the battle against the Coronavirus epidemic
Time to focus on TV & Digital, says Kantar report
The report ‘Media in the time of Covid-19’ says big brands should continue leading the media landscape if they don’t want to be ambushed by smaller and bolder players
COVID-19 programming: What’s On Air
With production of content for TV on hold, we look at what some of the channels in the Hindi GEC space have in store for the viewers till normalcy returns
Bajaj pledges Rs 100 crore for the fight against COVID-19
The aid will support Government & private hospitals to upgrade ICUs, procure equipment and consumables including ventilators, personal protection equipment, enhance testing and set up isolation units
Why '21 days of isolation' is an opportunity for personal growth
Guest Column: Mahesh Chauhan, Director of Salt Brand Solutions, believes that our current phase of self-isolation is a godsent opportunity for introspection and personal growth