Brands debut on Twitter's Fleets
Netflix, Zomato, Amazon Prime, Tinder are some of the brands that are using the new feature
This week, India became one of the first three countries in the world to test Twitter’s brand new feature, Fleets.
The announcement received a resounding response and instantly piqued the curiosity of Twitter enthusiasts, including Amitabh Bachchan (@SrBachchan), who expressed his desire to learn more about Fleets in a good old Tweet.
T 3559 - OKaaayyyyy .. so FLEET .. what is this .. and can you educate me Twitter so I can start using it ..
— Amitabh Bachchan (@SrBachchan) June 10, 2020
Mt Ef Barun just told me and gave me a link but .. then ??
For those who are still wondering what is Fleets - it is a new way to have conversations about your fleeting thoughts on the service. They disappear after 24 hours and there aren't any Likes, Retweets, or public replies. Fleets from the accounts one follows are always right on top of one’s timeline. People can see who’s seen their Fleet by looking underneath a post. To catch up. one can tap on someone’s avatar to see what the person has shared since they last were on Twitter. Alternatively, one can also find an account’s Fleets by looking on their profile page.
Since its launch, celebrities and brands alike have made a smashing debut on Fleets, take a look:
Brands
Calling the Fleets feature Mikkel because he too disappears after some time.
— Netflix India (@NetflixIndia) June 10, 2020
Now waiting for 2AM 'you up?' fleets
— Tinder India (@Tinder_India) June 9, 2020
Love for dalgona coffee was a fleet.
— Zomato (@ZomatoIN) June 9, 2020
Pyaar for chai is a tweet.
check
— amazon prime video IN (@PrimeVideoIN) June 10, 2020
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