Brands take a dig at Elon Musk's quirky baby name

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

e4m by Sanstuti Nath
Published: May 11, 2020 9:29 AM  | 4 min read
Elon Musk and Grimes
  • e4m Twitter

Elon Musk, the South African-born entrepreneur and Founder of Tesla, PayPal and SpaceX, is known for doing unconventional things. And yet, when the billionaire announced the name of his newborn son with partner Grimes, it came as a surprise to many. In a series of tweet, Musk announced that his partner has given birth to a healthy baby boy, along with the baby name- X Æ A-12.

The unusual baby name soon created a buzz among netizens and left them wondering the correct pronunciation of it. Brands too jumped in buzz to make the most of the moment. While Durex jested about the unusual choice of name and suggested that Musk should have used a condom if he was running out of baby names, Pampers launched its own baby name generator. Paytm wished the newborn in a unique way and DBS bank called the name a strong password.

View this post on Instagram

Just Kidding! NOT. #XAEA12

A post shared by Durex India (@durex.india) on

View this post on Instagram

May you live Elon life! ✨

A post shared by Paytm (@paytm) on

View this post on Instagram

Don't elon-gate your sore throat. Have a Cofsils Lozenge! ? #Cofsils #ElonMusk #xæa12musk #xæa12 #ElonMuskBaby

A post shared by Cofsils (@cofsils_india) on

Later, Musk on a podcast with American comedian Joe Rogan, revealed that it was actually Grimes who came up with the baby name. He also explained the correct pronunciation of the name.

The SpaceX CEO, on ‘The Joe Rogan Experience’, said, “First of all, my partner’s the one that mostly came up with the name. I mean it’s just X, the letter X, and the ‘Æ’ is pronounced, ‘Ash,’ and then, A-12 is my contribution.” He then elaborated that ‘A-12’ stood for “Archangel 12, the precursor to the SR-71, coolest plane ever.”

The baby's mother - Canadian singer Grimes, too took to twitter to explain the inspiration behind the name and its correct pronunciation. She wrote, “•X, the unknown variable ⚔️

Baby's mother and Canadian singer, Grimes, too took to twitter to explain the inspiration behind the name and its correct pronunciation. She wrote, “•X, the unknown variable ⚔️ •Æ, my elven spelling of Ai (love &/or Artificial intelligence) •A-12 = precursor to SR-17 (our favourite aircraft). No weapons, no defences, just speed. Great in battle, but non-violent �� + (A=Archangel, my favourite song) (⚔️�� metal rat)”

Published On: May 11, 2020 9:29 AM