Cultural Round-Up: From Messi to T20 to SRK, here’s what made waves in Nov-Dec 2022
The trends are as per Starcom’s monthly report
With Messi taking the Fifa World Cup home, the internet couldn’t keep calm and celebrated the victory lauding the player and the team. The World Cup T20 also saw sports lovers sharing their excitement in the virtual world
Here are some interesting trends from November-December 2022, as per Starcom’s monthly report.
Fifa takes it all
The FIFA World Cup had been generating quite a buzz among netizens for a while. It was the last world cup for many football legends, namely Cristiano Ronaldo, Lionel Messi, Modric, Lewandowski, Tony Kroos, Luis Suarez, Edison Cavani, Neymar, Casemiro and Dani Alves among the prominent players.
The finals saw Argentina winning in penalties. This was the third final in Fifa’s history to end with a penalty shootout. The fans had a blast – before, during, and after the finals! Twitter recorded 147 billion impressions on conversations around FIFA World Cup. #wc2022 was trending all over the world, followed by #GOAT and #Messi.
T20 joins the buzz
Cricket fans were in a frenzy over India vs Pakistan and Bangladesh vs Zimbabwe fixtures.
There was a lot of hype for the England vs New Zealand and India vs Bangladesh matches too. Both witnessed close-run chases by England and India.
The final was set between Pakistan and England, and surprisingly all of India cheered for Pakistan’s glory in this match. The chase was set up by England bowlers, restricting the opposition to 137. Fans were saddened by Pakistan’s loss but congratulated the champs and praised their valiant efforts in the finals. People took it to Twitter to console Pakistan on the loss.
Who said test cricket is boring? Just have a look at this pic. Test cricket at its best. By the way,Great batting by @SarfarazA_54. Congratulations @TheRealPCB & @BLACKCAPS for this magnificent performance#PAKvNZ #PakvEng #PakvsNZ #SarfarazAhmed #PakistanCricket #ICC #Cricket pic.twitter.com/PgHvxRb5th
— Sagnik Das (@ImSiiidd) January 7, 2023
Entertainment Trends
Meanwhile, on the entertainment front #besharamrang was the talk of the town with netizens divided over boycotting the song and the other section expressing their love for SRK’s ‘Pathan’, the most awaited release of the year.
November started with SRK celebrating his birthday and wishes pouring in with a lot of wishes from his Indian fans, flooding social media. The superstar was later trending for the teaser release of his movie.
Moving on, OTT releases like ‘Emily in Paris Season 3’ and ‘Jack Ryan Season 3’ got their fair share of love from audiences. Malaika Arora Khan also created a buzz on social media with her new show ‘Moving In with Malaika’ on Hotstar.
Some other conversations that made it to the search and tweet party were - Andrew Tate and Greta Thunberg’s social media fight, the demise of PM Narendra Modi’s mother Heeraben Modi and Rishabh Path’s life-threatening car accident.
Right Moves
While Indians are still vibing on ‘Kesariya’, ‘Besharam’ made to it the top music list. On Instagram, ‘You make me POCO LOCO’, ‘THE BOYS’, ‘Excuse Me Bruh’ ruled the algorithm.
