messi

The edtech company announced its plan to onboard Lionel Messi to represent its 'educational for all' campaign in November 2022

e4m Staff Feb 5, 2024 1:51 PM

Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive viewership too

Nilanjana Basu Feb 9, 2023 1:18 PM

The trends are as per Starcom’s monthly report

e4m Desk Jan 16, 2023 1:45 PM

Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador

e4m Desk Jan 10, 2023 3:15 PM

The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands

e4m Desk Dec 30, 2022 9:08 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

e4m Desk Nov 22, 2022 12:43 PM

‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

e4m Desk Nov 21, 2022 6:24 PM

The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

e4m Desk Nov 10, 2022 6:53 PM

Messi has signed an agreement with the edtech firm to promote its 'Education For All' initiative

e4m Desk Nov 4, 2022 11:21 AM

A beedi brand, with a Bengali script, has printed soccer great Lionel Messi's photo on its pack

e4m Desk Jul 15, 2021 12:02 PM

To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi

e4m Desk Mar 11, 2021 3:57 PM

The football icon has been roped in for the launch of a brand film and limited-edition Lionel Messi bottle

e4m Desk Sep 10, 2020 5:12 PM