Culture Round-Up: ‘Pathan’, ‘RRR’ and Hindenburg dominate internet trends for January 2023
The trends are based on Starcom’s monthly report
January 2023 was a big year for the Indian film industry with ‘Pathaan’ making it big in the theatres, and giving SRK a great comeback. The other big news was ‘RRR’ making it to the global stage by winning the best origins song in the Golden Globe Awards.
The Starcom Culture Round-Up report talks about the trending topic that netizens were excited about in the month of January.
Twinkling Tweets
January saw over 2.2 million tweets mentioning Pathaan, 6 million mentions for BiggBoss 16, 3.92 million for Thunvi, and 5.20 million mentions for Varisu.
RRR bagging Golden Globe nominations got 3,70,000 mentions with the Natu Natu song seeing 2,64,000 mentions on Twitter and trending on Google.
Apart from the Bollywood mentions, the Hindenburg report was among the trending topics with more than 2,00,000 mentions alongside sports and festivals. While festivals had 3,00,000 mentions on Twitter, cricket was primarily trending on Google. The others on the list were ODI matches and the Indian women under 19 team winning the T20 World Cup.
Tuning In
Speaking of music and the tunes people were vibing on in January were Besharam Rang and Maan Meri Jaan, and Jhume Jo Pathaan. On top of the chart were Kahani Suno 2.0 and Kesariya and Ranjhana.
Reel it, Feel it, Meme it
On Instagram, the Tum Tum Dance was making a roll with 8,48,000 reels being made on the song, following was the trend from Netflix’s Wednesday (5,75,000 reels). While 1.8 million reels were made on the song Kaleshi Chori and 7,70,000 reels on the ‘Kuch Nahi Bro’ trend.
