Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously
The founders Aakash Shah and Naveed Manakkodan of One Hand Clap share the low-down behind conceptualising the promos starring SRK and Deepika Padukone
The trends are based on Starcom’s monthly report
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office