pathaan

Cinema advertising a hit again, courtesy box-office successes

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Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

Tanzila Shaikh Jan 29, 2024 8:55 AM

PVR INOX subscription model: A blockbuster or flop?

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As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

Chehneet Kaur Oct 18, 2023 9:16 AM

Star Gold teams up with SRK fans to set a unique Guinness World Record

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Fans of Shah Rukh Khan aimed to break the record for the most number of people performing the SRK pose simultaneously

exchange4media Staff Jun 13, 2023 9:38 PM

Shah Rukh Khan himself wrote the ending: One Hand Clap on Amazon Prime's Pathaan promos

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The founders Aakash Shah and Naveed Manakkodan of One Hand Clap share the low-down behind conceptualising the promos starring SRK and Deepika Padukone

Tanzila Shaikh Apr 1, 2023 9:16 AM

Culture Round-Up: ‘Pathan’, ‘RRR’ and Hindenburg dominate internet trends for January 2023

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The trends are based on Starcom’s monthly report

exchange4media Staff Feb 27, 2023 12:40 PM

Is Brand SRK shining in the Pathaan afterglow?

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Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM

Pathaan: How Epigamia and Emaar Properties are enjoying the spotlight

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The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office

Tanzila Shaikh Feb 3, 2023 7:42 PM