e4m-ABP webinar on 'Brand Transformation in The Digital Age' to be held on 15th Dec
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
The ongoing pandemic has forced brands to look at innovative ways to stay relevant. Brand transformation has become a key conversation that is shaping the marketing landscape.
As part of its knowledge series, exchange4media in association with ABP will be hosting a panel discussion on 'Brand Transformation in The Digital Age' on December 15, 3pm to 4pm (IST)
The discussion will be focused around: Why and when is brand transformation necessary, Legacy vs. new approaches to brand transformation, Brand transformation in the light of digital disruption, The process of brand transformation and Evaluating the outcome of brand transformation.
The speakers on the panel include: Jacob Benbunan, Co-Founder & Global CEO, Saffron; Pawan Sarda, Group CMO, Future Group; Tushar Vyas, President Growth and Transformation, South Asia, GroupM; Rohit Ohri, Group Chairman & CEO, FCB India; and Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications & Ogilvy Group.
You can register for this webinar here:
