Himalayan’s film for its Kashmiri Saffron offering promises purity
The campaign is conceptualized by Schbang
saffron
ABP Network unveils new logo
The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people
'The iconic arrow from all the logos of ABP Network channels will now fly freely'
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
We believe this change can help in bringing more investments: Avinash Pandey
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Brand transformation is a fight for relevance, say experts at ABP-e4m panel
Experts discussed what brand building looks like in an environment led by data
ABP changing with changing times; announces rebranding
The network is looking at an overall change in brand identity with a host of new programming scheduled for all its channels
e4m-ABP webinar on 'Brand Transformation in The Digital Age' to be held on 15th Dec
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption