saffron
The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people
exchange4media Staff Dec 16, 2020 9:12 AM
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
Noel Dsouza Dec 16, 2020 8:51 AM
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Tasmayee Laha Roy Dec 16, 2020 8:24 AM
Experts discussed what brand building looks like in an environment led by data
exchange4media Staff Dec 16, 2020 8:07 AM
The network is looking at an overall change in brand identity with a host of new programming scheduled for all its channels
exchange4media Staff Dec 15, 2020 6:23 PM
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
exchange4media Staff Dec 14, 2020 8:38 AM
