The fresh look and the new prospect are designed to project Visa as an overarching payments network rather than a brand only associated with card payments, the company said
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo