brand-transformation
The brand transformation is aimed at nurturing the next generation and making them future-ready, the company said
Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies
exchange4media Staff Nov 10, 2021 3:45 PM
The fresh look and the new prospect are designed to project Visa as an overarching payments network rather than a brand only associated with card payments, the company said
exchange4media Staff Aug 24, 2021 3:32 PM
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
exchange4media Staff Dec 14, 2020 8:38 AM
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
exchange4media Staff Dec 4, 2020 8:20 AM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM
