Elon Musk offers hefty discount on X (Twitter) ad prices, but there's a condition
Failing to meet the minimum spends threshold could cost advertisers their verified status
Elon Musk has offered discounts to advertisers in a bid to bring them back on X or erstwhile Twitter. But the offer comes with a catch. If the advertisers don’t meet the minimum spends threshold, it could cost them their verified status.
The microblogging platform, has seen an advertiser exodus since Musk took over and dipping ad revenues.
The platform will offer up to 50% in discounts on video ads that show on the “explore” page where trending topics and news appear.
The minimum ad spends for advertisers to avail themselves of the discount and to keep their verified status is $1,000 on ads in the previous 30 days.
