Google sees strong ad rev growth in India: Sanjay Gupta
In an interview with a daily, Google’s Country Head has said he believes advertisement expenditure is set to grow in the country
Google is expecting its advertisement revenue in India to grow at a strong rate, Country Head Sanjay Gupta said in an interview with a daily.
According to Gupta, the ad revenue growth is certain as the ad-to-GDP ratio in India is low. He said he believes advertisement expenditure is set to grow in the country.
Google India posted a 79.4% growth in gross advertisement revenue at Rs 24,926.5 crore for the fiscal ended 31st March 2022 compared to Rs 13,886.7 crore in the previous fiscal.
As reported earlier, India’s digital ad revenue is likely to surpass all projections and predictions this year.
