adex
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
e4m Staff Jul 19, 2024 9:15 AM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
News channels were the most preferred medium for the sector, according to a TAM AdEx report
e4m Staff Apr 22, 2024 4:53 PM
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
Chehneet Kaur Mar 8, 2024 3:18 PM
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
e4m Staff Feb 16, 2024 9:11 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
e4m Staff Feb 15, 2024 5:48 PM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Kanchan Srivastava Feb 12, 2024 11:12 AM
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate
e4m Staff Dec 14, 2023 3:20 PM
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Nilanjana Basu Aug 29, 2023 8:53 AM
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
exchange4media Staff Aug 11, 2023 6:52 PM
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
exchange4media Staff Aug 3, 2023 3:28 PM
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Naziya Alvi Rahman Aug 1, 2023 8:51 AM
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Nilanjana Basu Aug 1, 2023 8:37 AM
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Tanya Dwivedi Jul 12, 2023 11:05 AM
The company saw its advertising promotional expenses grow more than two-fold for 2022-2023
exchange4media Staff Jun 30, 2023 11:32 AM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
exchange4media Staff Jun 21, 2023 5:16 PM
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
Aditi Gupta Jun 9, 2023 9:27 AM
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging
exchange4media Staff May 29, 2023 1:31 PM
According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16
exchange4media Staff May 19, 2023 2:25 PM
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16
exchange4media Staff May 15, 2023 7:00 PM
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the growth is expected from Bharat
Kanchan Srivastava May 9, 2023 8:29 AM
16 new categories and 70 new brands advertised in 35 matches of IPL this season
exchange4media Staff May 1, 2023 1:59 PM
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
exchange4media Staff Apr 26, 2023 4:26 PM
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Naziya Alvi Rahman Apr 20, 2023 8:41 AM
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Nilanjana Basu Mar 10, 2023 9:51 AM
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
Kanchan Srivastava Mar 2, 2023 9:03 AM
As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
Kanchan Srivastava Feb 23, 2023 9:19 AM
Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
exchange4media Staff Feb 15, 2023 4:12 PM
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
Tanya Dwivedi Feb 13, 2023 8:48 AM
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
exchange4media Staff Jan 27, 2023 8:50 AM
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
exchange4media Staff Jan 21, 2023 8:34 AM
Today we feature leaders who have driven growth for the television and OTT industries through transformative sales
Imran Fazal Jan 19, 2023 7:55 AM
