TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
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Retail media steals festive spotlight with Rs 2,000 crore AdEx
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
News channels gain ground in ad vol, narrow gap with GECs
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Twitter, YouTube leading web publishers of ads: TAM AdEx
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers on radio in Q1 2024
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Braving headwinds, broadcasters see an H1 of mixed performances
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
'TV ad volumes of auto sector grew 17% in 2023'
News channels were the most preferred medium for the sector, according to a TAM AdEx report
Ad volumes on radio grew by 8% in 2023: TAM AdEx
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
‘Minimalist eyes 30% revenue from international markets, to increase AdEx proportionally’
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Advertising needs to change from being an expense to an investment: Abheek Singhi
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
Cricket, elections to help TV AdEx grow 8% in 2024
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
At 13%, OOH trumps TV & Print AdEx growth rate in 2023
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Digital projected to grow 17% in 2024
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
FMCG's digital AdEx at par with TV: What’s driving the growth
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Auto AdEx likely to vroom up by 30%
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during Jul-Sep'23: TAM AdEx
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
India’s burgeoning social media consumption: What does it mean for advertisers?
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
India 11th largest market with ad sales at ₹1099 billion in 2023: MAGNA
CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate
News genre sees more than 3000 advertisers in Q3 of 2023: TAM AdEx
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
Ad volumes see 19% growth in first 39 matches of ICC WC 2023: Report
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
LIC of India, Maruti Suzuki top advertisers in H1'23 on radio: TAM AdEx
Jan-Jun’23 witnessed a 6% growth compared to last year's H1
Ad volumes up 28% in first 15 matches of ICC WC 2023: TAM report
Perfumes/deodorant was the leading category with 10% share of ad volumes
Consumer durables advertising on TV grew 2.5X in H1
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Slow year so far, TV sector now pins hope on H2
Experts hopeful of growth ranging from 10% to 15%
Harvesting the festivities: Onam goes beyond just local brands this year
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Ad space in print increased by 5% in H1 2023: TAM AdEx
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
GEC ad volumes saw 5% rise in Jan-Jun’23 compared to Jan-Jun’22: Report
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
Will H2 see return of the AdEx?
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Brands may spend 15-20% more on Onam advertising this year
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Radio players positive of AdEx growth in coming quarters
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Big Basket records Rs 384 crore as ad expenses for FY23
The company saw its advertising promotional expenses grow more than two-fold for 2022-2023
Over 6100 brands advertised on TV during Jan-Mar 2023: TAM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
TV AdEx: Big shows & festive season to bring respite after sluggish summer?
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
IPL 2023: 19 new categories & 95 new brands advertised in 71 matches held so far
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging
IPL 2023: 17 new categories & 88 new brands advertised in 63 matches so far
According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16
IPL 2023: 18 new categories & 83 new brands advertised in first 54 matches this year
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16
Media industry eyes AdEx resurgence as top brands post exciting Q4 results
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the growth is expected from Bharat
Fantasy sports platforms retain top spot on TV for first 35 IPL 16 matches: TAM AdEx
16 new categories and 70 new brands advertised in 35 matches of IPL this season
Congress dominates political ads on TV & Print, BJP on Radio in Jan-March: TAM AdEx
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
Three Cheers: Good monsoon, IPL & cricket world cup likely to lift AdEx this year
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Rising AdEx: What’s making advertisers look South?
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Maruti’s AdEx will be around Rs 1,000 crore in FY24: Shashank Srivastava
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
Ready-to-cook brands up AdEx to make inroads in India
As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
India’s AdEx to see 16% growth in 2023: Pitch Madison Advertising Report
Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
Radio in 2023: Players tuning into growth frequencies
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets