Google's Sapna Chadha to be keynote speaker at e4m e-TechManch 2020
At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour
The much-awaited fourth edition of the e-TechManch 2020, Digital Virtual Conference is all set to take place on August 27 and 28. The platform will bring together advertising, marketing and media fraternity of the country to discuss all things digital. It will also feature industry stalwarts representing brands like Google, Microsoft, Coca-Cola, Tata Chemicals, Asian Paints, Starcom, WPP, PepsiCo, DAN, KFC, Mastercard, Air Asia India, Aditya Birla Capital, Titan and Future Group.
Joining us to talk about the digital impact on cultural and consumer behaviour in India is Sapna Chadha, Senior Country Marketing Director, Google India and Southeast Asia.
Chadha will be delivering a keynote session on the topic '7 Ways Digital is Shaping Cultural and Consumer Behaviour in India'.
"There are more than 500 active internet users in India. Affordable smartphones and data packages have propelled digital beyond big cities, empowering both urban and rural users who can now access the internet and achieve their goals and aspirations," said Chadha.
She also pointed out that the need to learn and advance is trend prevalent in both rural and urban Indian, and is now boosted by the internet access. "Don't underestimate their desire to learn something new," she emphasised.
At the e-Techmanch 2020, Digital Virtual Conference, Chadha will delve deeper into the topic of the next wave of digitisation and the seven behavioural trends it has inspired. This will help marketers gauge the mind of the Indian internet user in current times.
To learn more, tune into Sapna Chadha's session at e4m TechManch webinar at 4:30 pm. Click here to register.
