Govt asks social media intermediaries to identify misinformation & deepfakes

As per the advisory, any such content is to be removed within 36 hours of being reported

e4m by e4m Staff
Published: Nov 8, 2023 11:23 AM  | 2 min read
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The Centre has issued an advisory to social media intermediaries to ensure that due diligence is exercised and reasonable efforts are made to identify misinformation and deepfakes, and in particular, information that violates the provisions of rules and regulations and/or user agreements.

As per the advisory, such cases are to be expeditiously actioned against, well within the timeframes stipulated under the IT Rules 2021. Any content that has misinformation or content about deep fakes is to be removed within 36 hours of reporting.

The intermediaries have been told that any failure to act as per the relevant provisions of the IT Act and Rules would attract Rule 7 of the IT Rules, 2021 and could render the organisation liable to losing the protection available under Section 79(1) of the Information Technology Act, 2000.

Union Minister of State for Skill Development & Entrepreneurship and Electronics & IT Rajeev Chandrasekhar said, “Safety and trust of our Digital Nagriks is our unwavering commitment and top priority for the Narendra Modi Government. Given the significant challenges posed by misinformation and deepfakes, the Ministry of Electronics and Information Technology (MEITY) has issued a second advisory within the last six months, calling upon online platforms to take decisive actions against the spread of deepfakes.”

The minister added that deepfakes are a major violation and harm women in particular.

Elaborating further Chandrasekhar said, “It is a legal obligation for online platforms to prevent the spread of misinformation by any user under the Information Technology (IT) rules, 2021. They are further mandated to remove such content within 36 hours upon receiving a report from either a user or government authority. Failure to comply with this requirement invokes Rule 7, which empowers aggrieved individuals to take platforms to court under the provisions of the Indian Penal Code (IPC). It is imperative that platforms take proactive measures to combat this threat.”

“For those who find themselves impacted by deepfakes, I strongly encourage you to file First Information Reports (FIRs) at your nearest police station and avail the remedies provided under the Information Technology (IT) rules, 2021,” the minister said.

Published On: Nov 8, 2023 11:23 AM