social-media
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
e4m Staff Apr 15, 2024 5:20 PM
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Kanchan Srivastava Dec 29, 2023 8:34 AM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Kanchan Srivastava Dec 21, 2023 8:31 AM
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
As per reports, Minister of State for IT, Electronics Rajeev Chandreshkar has said the govt intends to bring provisions that could make social media giants liable for punishment under the penal code
e4m Staff Oct 26, 2023 11:26 AM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Shantanu David Oct 25, 2023 9:07 AM
Move aimed at accelerating the usage of Threads application by content creators
e4m Staff Oct 19, 2023 3:04 PM
The agency has already been handling the SEO and website maintenance of APL Apollo
e4m Staff Oct 13, 2023 3:41 PM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
Ranbir Kapoor has been promoting the online betting app on the social media
The account will be handled by the agency’s Mumbai office
exchange4media Staff Sep 14, 2023 10:26 AM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
exchange4media Staff Aug 28, 2023 9:04 AM
The agency will manage offline and online campaigns for Reliance Mall
exchange4media Staff Aug 25, 2023 6:00 PM
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Sohini Ganguly Aug 23, 2023 9:18 AM
The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms
exchange4media Staff Aug 19, 2023 7:42 AM
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
exchange4media Staff Aug 17, 2023 12:55 PM
