The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
The account was won following a multi-agency pitch
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
The unit has been created under the PIB
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Nearly 200 employees fired in second such exercise this year
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
As per the advisory, any such content is to be removed within 36 hours of being reported
As per reports, Minister of State for IT, Electronics Rajeev Chandreshkar has said the govt intends to bring provisions that could make social media giants liable for punishment under the penal code
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Move aimed at accelerating the usage of Threads application by content creators
The agency has already been handling the SEO and website maintenance of APL Apollo
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
The group’s Mumbai office will be managing the mandate
Ranbir Kapoor has been promoting the online betting app on the social media
The film is titled #MojPeHiMojHai
The account will be handled by the agency’s Mumbai office
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules
The agency will manage offline and online campaigns for Reliance Mall
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines