HT Media-e4m webinar today: The changing face of news & content consumption
Panellists Anuja Mishra, Anil Viswanathan, Rana Barua, Vikram Sakhuja, Rajan Bhalla and Rajeev Beotra will share their thoughts
Today, at the e4m webinar presented by Hindustan Times, leading brands and media agency representatives will come together to discuss the topic - The Changing Face of News & Content Consumption for Millennials. The esteemed panel will discuss on various factors, from print media losing readership to digital transformation.
The panellists for the webinar will be Anuja Mishra, VP & Head of Marketing (Personal Care & Hygiene), Godrej Consumer Products Ltd; Anil Viswanathan, Senior Director, Marketing – Chocolates, Insights & Analytics, Mondelez India; Rana Barua, Group CEO, Havas Group India; Vikram Sakhuja, Group CEO & OOH, Madison World; Rajan Bhalla, Group CMO, HT Media Ltd; and Rajeev Beotra, Executive Director-Revenue, HT Media Ltd. The session will be moderated by Neeta Nair, Assistant Editor, IMPACT Magazine.
Industry leaders will share their thoughts on the recent shift of advertising monies towards digital media platforms with the growing digital transformation. The virtual discussion will explore how legacy Print players are reinventing themselves to fit in the current scheme of things and to appeal to the millennials who have grown up on digital media.
The panellists will also discuss whether the on-going pandemic will change the way India has been looking at the global trend of print media losing readership. They will deliberate on older generations moving towards digital and the approach to make news easier for them to consume and an interface easier for them to navigate.
The session is scheduled to be held from 03:00 PM to 04:00 PM on September 2, 2020.
To watch the session live, please register here.
https://exchange4media.zoom.us/webinar/register/WN_leR64-yzQaGus02iKZgcnA
