millenials
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Ritika Raj Oct 20, 2022 8:52 AM
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
exchange4media Staff Jan 5, 2022 3:44 PM
Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
Aashish Walia Sep 21, 2021 4:17 PM
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
Javed Farooqui Jul 13, 2021 8:19 AM
As part of the campaign, the actor will star in a series of digital videos
exchange4media Staff Jul 6, 2021 11:50 AM
The film conceptualized by The Script Room has been launched on television and all social platforms of the brand
exchange4media Staff Oct 5, 2020 3:16 PM
Panellists Anuja Mishra, Anil Viswanathan, Rana Barua, Vikram Sakhuja, Rajan Bhalla and Rajeev Beotra will share their thoughts
exchange4media Staff Sep 2, 2020 9:18 AM
Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern
exchange4media Staff Jun 30, 2020 11:47 AM
Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building
exchange4media Staff Jun 26, 2020 9:03 AM
On e4m’s webinar, industry experts opine that the post-COVID world will open up possibilities and challenges for firms & communicators with credible media being the route to go
exchange4media Staff Apr 30, 2020 9:29 AM
Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry
exchange4media Staff Apr 8, 2020 2:27 PM
Huria, Head Corporate Marketing, Communication and Sustainability at Viacom18 says women should not be sorry to bring in a fresh perspective to the table
Nafisa Shaheen Mar 3, 2020 1:30 PM
