Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
As part of the campaign, the actor will star in a series of digital videos
The film conceptualized by The Script Room has been launched on television and all social platforms of the brand
Panellists Anuja Mishra, Anil Viswanathan, Rana Barua, Vikram Sakhuja, Rajan Bhalla and Rajeev Beotra will share their thoughts
Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern
Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building
On e4m’s webinar, industry experts opine that the post-COVID world will open up possibilities and challenges for firms & communicators with credible media being the route to go
Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry
Huria, Head Corporate Marketing, Communication and Sustainability at Viacom18 says women should not be sorry to bring in a fresh perspective to the table