digital-content
The revised Broadcast Services (Regulation) Bill, 2024 also introduces a broader regulatory framework for digital news, encompassing individual content creators
Tasmayee Laha Roy and Sonam Saini Aug 1, 2024 8:54 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
exchange4media Staff May 22, 2023 3:58 PM
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
exchange4media Staff May 17, 2023 6:17 PM
The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms
exchange4media Staff Jan 13, 2023 2:15 PM
Consolidates digital exclusive content to deepen audience engagement
exchange4media Staff Oct 11, 2022 6:27 PM
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
Rajesh Pantina Mar 1, 2022 8:27 AM
The actor’s content will include genres like comedy, mimicry, and scene creation among others
exchange4media Staff Feb 22, 2022 4:38 PM
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
Mansi Sharma Nov 29, 2021 8:47 AM
In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic
exchange4media Staff Nov 10, 2021 12:31 PM
Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers
Mansi Sharma May 28, 2021 9:24 AM
The acquisition is in line with VerSe Innovation's aim to build the largest digital media platform to serve unmet content needs
exchange4media Staff Mar 10, 2021 11:13 AM
Part-II of these Rules shall be administered by the Ministry of Electronics and IT, while Part-III by the Ministry of Information and Broadcasting
exchange4media Staff Feb 25, 2021 4:47 PM
The new set of rules will have wide-ranging implications for social media, digital news and OTT platforms
exchange4media Staff Feb 25, 2021 1:54 PM
The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19
Javed Farooqui Jan 29, 2021 8:33 AM
With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations
exchange4media Staff Jan 28, 2021 1:17 PM
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
exchange4media Staff Jan 27, 2021 1:55 PM
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect
exchange4media Staff Jan 27, 2021 12:39 PM
The agreement allows the telecast of DD India Channel on Hotstar in the UK, USA and Canada from Jan 22
exchange4media Staff Jan 25, 2021 9:02 AM
An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur
exchange4media Staff Jan 22, 2021 1:41 PM
With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language
exchange4media Staff Jan 21, 2021 12:52 PM
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy
exchange4media Staff Jan 21, 2021 11:59 AM
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
Javed Farooqui Jan 21, 2021 8:48 AM
India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views
exchange4media Staff Jan 20, 2021 12:25 PM
The country's top five platforms YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video and Facebook accounted for a combined 85% share of total revenues in 2020, according to the report
exchange4media Staff Jan 13, 2021 12:05 PM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
This two-part special series reveals the extraordinary behind the scenes history of the White House Chiefs of Staff
exchange4media Staff Jan 11, 2021 6:12 PM
At Elara Capital’s recently hosted VIBES 3.0, panellists discussed the rise of 'on-demand models' in the OTT space
exchange4media Staff Jan 11, 2021 9:21 AM
The motion posters for the show, featuring Manoj Bajpai and Samantha Akkineni, have been released
exchange4media Staff Jan 7, 2021 2:20 PM
The 50-minute short film is being launched in 190+ countries across the globe
exchange4media Staff Jan 4, 2021 12:28 PM
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
Javed Farooqui Jan 4, 2021 8:30 AM
The Creator Fund will be open for all creators who consistently post original videos or have unique ideas for content across various categories
exchange4media Staff Dec 29, 2020 1:25 PM
Aastha Bansal, on being in ‘e4m PR & Corporate Communications 40 under 40’ list, says, inspiring and motivating team members to take onus are some of the key factors that define a powerful leader
exchange4media Staff Dec 29, 2020 8:43 AM
The scope of the work entails developing overall communication strategy, multimedia content creation & reputation management
exchange4media Staff Dec 28, 2020 5:05 PM
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
exchange4media Staff Dec 23, 2020 12:55 PM
Nominations are invited for best shows, platforms and content creators of 2020 across languages
exchange4media Staff Dec 23, 2020 9:05 AM
Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format
exchange4media Staff Dec 22, 2020 3:03 PM
In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding the Starz premium subscription platform throughout the emerging markets of Asia
exchange4media Staff Dec 22, 2020 11:18 AM
From releasing Originals and inviting entries for feature films and documentaries from film makers across the world to hosting a Global Content Festival, all that’s new on ZEE5 this December
exchange4media Staff Dec 7, 2020 4:36 PM
Issac John, Business Head, Discovery+, explains how Discovery+ has seen a 60% growth month-on-month in user base in India, with 10 million+ downloads across platforms
Javed Farooqui Dec 7, 2020 9:03 AM
However, the service will be offered only to a limited consumer base
exchange4media Staff Dec 4, 2020 3:55 PM
This is part of updates that the search engine giant has brought to it News Showcase
exchange4media Staff Dec 4, 2020 8:04 AM
The line-up is in addition to the platform's foray into live sports with the acquisition of New Zealand Cricket rights
Javed Farooqui Dec 2, 2020 9:12 AM
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
exchange4media Staff Nov 27, 2020 4:32 PM
Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments
Nafisa Shaheen Nov 26, 2020 8:36 AM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
exchange4media Staff Oct 31, 2020 8:02 AM
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM
