“In India, marketers are just waking up to the fact that the shop is where it all matters”
Venke Sharma, Senior VP & Director, Arc Worldwide, holds that while many in India still look towards London or the US for solutions to retail design, one needs to understand that the purchase path of Indian consumers is quite unique. About Internet marketing, he says that information architecture, user-centric design, secure site backend and a robust content updation process are the four pillars for maximising web presence.
Venke Sharma, Senior VP & Director, Arc Worldwide, holds that while many in India still look towards London or the US for solutions to retail design, one needs to understand that the purchase path of Indian consumers is quite unique. About Internet marketing, he says that information architecture, user-centric design, secure site backend and a robust content updation process are the four pillars for maximising web presence.
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