India leading in terms of businesses having embraced messaging: Zuckerberg
The Meta CEO was attending the company's Annual Conversations in Mumbai virtually where a slew of new features for WhatsApp were announced
“India is a country that's at the forefront of a lot of what we're going to talk about today,” said Meta CEO Mark Zuckerberg in his virtual address during the Meta’s Annual Conversations in Mumbai on Wednesday.
Zuckerberg also lauded India and Indians for “leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.”
The Meta CEO also spoke about the new innovations on WhatsApp. “We’ve continued to innovate with our messaging formats, our group chats and broadcast channels. And it's the same focus that we're bringing to how we support businesses, creating simple to use and easy to scale tools so they can connect with their customers in meaningful ways,” he said.
Zuckerberg also expounded on the various ways in which WhatsApp supports businesses, such as creating customized experiences, etc. During the event, Meta announced brand new features for WhatsApp Business, such as UPI integration. The company also announced the expansion of Meta Verified to businesses on Facebook, Instagram and WhatsApp.
