InMobi appoints Marketing Director for Asia Pacific

InMobi, the world’s largest independent mobile advertising network, has appointed Anita Swan as Regional Marketing Director, Asia Pacific. She will spearhead the company’s marketing strategy for the region alongside the global executive team.

“We’re very excited to head into 2012 with Anita at the helm of our marketing efforts in Asia-Pacific. 2011 was a year of tremendous growth for us. Anita will help us further fuel the regional mobile ecosystem, given her extensive regional experience, marketing expertise, and advertising background,” said Atul Satija, Vice-President and Managing Director of InMobi, Asia Pacific.

Swan will be responsible for expanding InMobi’s marketing efforts in SEA, China, Korea, Australia, New Zealand and India with the local marketing teams in these markets. She brings with her over nine years of experience in the telecommunications space in the Asia Pacific region and a further seven years in the digital advertising space.

On joining InMobi, Swan said, “Asia Pacific is home to some of the fastest growing mobile markets and InMobi has done an exceptional job establishing its leadership in the region. I’m very excited to be part of an amazing team and to be brought into the fold as the company powers up for greater growth in the Asia Pacific.”

Swan was previously Head of Marketing, Asia Pacific at Alcatel-Lucent, where she led a multi-cultural central marketing team across product, communications, digital and social media, events and public relations efforts. Prior to Alcatel-Lucent, she had led the marketing efforts of various telecommunications providers around the Asia Pacific region, including Vodafone, Digicel, Telstra and Telecom NZ.

InMobi is venture-backed by investors, including SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.