Tyroo|CJ onboards Sumit Kumar as Director- Global Growth Programs
Sumit Kumar will be based in Bangalore
inmobi
Technology acts as a support network for on-ground initiative: Subi Chaturvedi, InMobi
The e4m Do Good Conference 2024 saw Subi Chaturvedi, Global SVP, Chief Corporate Affairs and Public Policy Officer, InMobi talk about the effective use of technology in ‘doing good’
InMobi's Glance grows 78% in FY23; 76% of operating rev from advertising
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
InMobi to lay off nearly 5% of global workforce
The layoffs have come after the company adopted an AI-first approach
InMobi sees revenue jump of 41% in FY23
InMobi's profit too sees a huge jump of Rs 89 crore
InMobi partners with Ad Net Zero to reduce carbon footprint in advertising
InMobi will align with the organization's five-step plan designed to reduce emissions arising from ad operations like media planning, awards, etc.
54% of Indian consumers prefer hybrid shopping for festive season: InMobi Festive Report
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
InMobi acquires consent management platform Quantcast Choice
This will help publishers align with the global privacy regulations
AI in live entertainment could be the next big thing: Vasuta Agarwal, InMobi
Agarwal, Chief Business Officer, Consumer Platform Advertising, InMobi, spoke to e4m about ad monetisation, personalisation, expansion plans and more
InMobi’s Rajesh Pantina joins Whatfix
Pantina has been appointed as Director of Enterprise Marketing
Rajesh Pantina, InMobi’s Director-Marketing APAC, moves on
Pantina was associated with InMobi for seven years
InMobi appoints Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific
She will be based in Singapore
InMobi names Aditya Varadarajan as head of Microsoft Advertising business in SEA
Varadarajan will be based in Singapore
'Lock screen is the landing page of the phone; what if it becomes something more?'
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
Pitch BrandTalk 2022 today: Aligning Brand Vision & Business Growth
The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards
‘Thand Rakh’ campaign: Sprite partners with InMobi for leveraging smart targeting
With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques
Pitch BrandTalk & Top 50 Brands 2022: Insightful panel discussions to unfold
To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi
The Maddies 2022: Evening In Pictures
The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday
Mindshare & HUL take top honours at The Maddies 2022
Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
‘Hybrid shopping to grow 1.3X this festive season’
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
97% of marketers that advertise on mobile gaming are satisfied: InMobi report
Findings of the latest Mobile Game Advertising 2022 report for India say that advertising on mobile gaming delivers better performance compared to non-gaming environments
‘Online-offline model of buying behaviour has merged like never before’
At e4m TechManch 2022, Devika Sharma of InMobi conducted a masterclass about changing consumer behavior, the trends of this festive season and more
‘A world with frictionless content discovery will be far more impactful’
At e4m TechManch 2022, Devika Sharma, Director - APAC - O & O Business, InMobi, shared interesting insights during a keynote address on digital content consumption and more
Inability to take action on buyer & customer data is a key mktg challenge for 87%: Report
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
Creative Storytelling & Mobile Technology: Tale of two unlikely best friends
Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands
InMobi expands partnership with Microsoft Advertising into SE Asia, Middle East & Africa
InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries, including India
InMobi's Vasuta Agarwal to globally lead ad monetization
Rishi Bedi elevated as MD of APAC, Richard O’Sullivan to lead VP, Agency Partnerships, and Rajesh Pantina to head B2B marketing charter
InMobi and Anzu announce programmatic in-game ad partnership for Asia-Pacific
The move means InMobi can now provide its advertisers with direct access to Anzu’s mobile programmatic inventory
Search Advertising: The science to unlocking full-funnel value
Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
InMobi launches mobile mediation platform Meson
The SaaS mediation platform will help publishers to fully manage their data and control each aspect of their monetization
‘Gaming is providing engagement at scale’
At the e4m GameOn summit, a panel of brand leaders and marketers took part in a virtual chat to discuss how gaming works for brands
Lemma ropes in InMobi's Swapnil Sambhus as Country Head-Indonesia
Prior to this, Sambhus held senior-level sales positions at InMobi, Zapr, Nazara games & POKKT
India’s next growth story: The rise of the non-urban connected consumer
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
InMobi's Glance raises $200 million in Series D round from Jio Platforms
The proposed investment by Jio is aimed at accelerating Glance’s launch in several key international markets outside of Asia such as the USA, Brazil, Mexico and Russia
MX Player's Vivek Saxena joins InMobi as Director - Agency, Programmatic & New Business
Saxena had a 3.8-year stint at MX Player where he was National Head - Branded Content
Mobile-first programmatic campaigns across video, gaming deliver enhanced ROI: InMobi
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
Trends that will define digital in 2022
Digital continues to be deeply implanted in the communications strategy of brands in the New Year
'India is a breeding ground for players & opportunities in the in-app advertising space'
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world
'Customer segmentation helps brands to be present at the right time, at the right place'
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
InMobi in association with e4m kicks off a new series--‘Masters of Marketing 2022’
The first edition of Masters of Marketing focused on “Building Resilient Brands - Thriving in the Era of Mobile,” featuring marketing leaders from iconic brands
InMobi signs agreement to acquire London-based Appsumer
Appsumer is a performance insights platform for mobile app advertisers
'Mobile has come of age as a medium that can deliver on all needs of the Indian marketer'
Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more
Indians to spend 42% more this festive season: InMobi
The 'Decoding the 2021 Festive Shopper' report by InMobi reveals that connected consumers in India plan to spend Rs 21,230 on average
Godrej Consumer Products, InMobi partner to enhance digital marketing capabilities
GCPL leveraged the power of personalized video to break through a high-clutter environment and build brand salience for its home insecticide brand
Investment in search will only grow as it's an intent-driven platform: Aditya Varadarajan
At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'
InMobi teams up with cybersecurity firm Human to create a fraud-free ecosystem
The partnership includes direct integration with HUMAN’s MediaGuard solution
e4m Upfront: The Festival Edition is all about innovation and insights
e4m’s Festival Marketing Edition is all set to take place on August 24 and 25
InMobi names Todd Rose as SVP of Global Business Development
Rose will report to Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud
e4m MarTech 2021: Jury shortlists pioneers transforming marketing in India
The session was chaired by Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Marketing Cloud
Vernacular capabilities to push voice marketing for brands in future: Anand Bhadkamkar
Anand Bhadkamkar, CEO, Dentsu India discussed the future of search marketing with Rohit Dosi, Director - Microsoft Advertising, InMobi, at Pitch BrandTalk Summit on Friday