ITC celebrates 20 years of e-Choupal
In 2020, e-Choupal rides the digital wave to become even more collaborative, integrated, personal for farmers
Twenty years ago, on June 20th, ITC took a leap of faith and launched the first e-Choupal in the village of Misrod, Madhya Pradesh. From one computer kiosk in a farmer's home leveraging the power of IT and internet, then still in its infancy, the e-Choupal grew to become a holistic #village #ecosystem helping raise productivity, replenish natural resources and provide efficient market access, empowering over 4 million Indian farmers today. In 2020, e-Choupal rides the digital wave to become even more collaborative, integrated, personal for farmers as ITC moves to e-Choupal version 4.0. Here is a 2-minute video tracing the amazing journey of the e-Choupal
