WPP CEO Mark Read has become the target of a deepfake scam, as per media reports.
Mark Read has sent an email to the company leadership to warn them against fraudulent calls.
As per reports, scamsters had created a WhatsApp account and a Microsoft Teams meeting using Read's details. They also used a voice clone, a media report said.
An agency leader also reportedly fell for the scams.
In the mail, Read has said that there is a need to "go beyond emails to take advantage of virtual meetings, AI and deepfakes".