MarTech can brilliantly answer the ROI question: Hareesh Tibrewala
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
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Published: Mar 23, 2023 2:41 PM | 1 min read
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Hareesh Tibrewala spoke to e4m on a host of issues related to MarTech while delving deep into the India MarTech Report. He started by addressing the roadblocks in the implementation of MarTech in the country.
He also explained the point about MarTech explorers in terms of the sectors, which is invested in this marketing technique.
Tibrewala further spoke about how martech was critical in the role of a marketer and how it could be extremely significant for calculating ROI.
The conversation also veered toward the importance of MarTech in the cookie-less world and the advent of Web3.
Watch the entire conversation here.
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