mirum

Hareesh Tibrewala has in the past been the Co-founder and Joint CEO of Mirum India

e4m Staff Jul 19, 2024 7:45 PM

The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign

e4m Staff May 28, 2024 11:43 AM

Franklin Templeton has teamed up with Mashable and Mirum India for its latest campaign

e4m Staff Apr 1, 2024 1:08 PM

Mirum India will amplify ibis Hotels' digital presence

e4m Staff Mar 26, 2024 12:08 PM

As per the report, over 65% of respondents spend over 16% of their budget on MarTech

e4m Staff Mar 21, 2024 2:12 PM

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector

e4m Staff Feb 21, 2024 1:10 PM

Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements

Arvind Nair Feb 6, 2024 11:48 AM

The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform

e4m Staff Nov 28, 2023 1:45 PM

This is Krishna's second stint at the company

e4m Desk Jun 26, 2023 9:43 AM

The partnership allows Mirum India clients to benefit from strategic digital marketing guidance

e4m Desk Jun 14, 2023 10:30 AM

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it

Sanjay Mehta May 23, 2023 9:03 AM

Prior to joining Viral Pitch, Jain was leading the creative team at Mirum Agency

e4m Desk Apr 18, 2023 3:54 PM

Mirum India MarTech Report 2023 provides insights into what marketing decision-makers think about MarTech and where it is headed

NATIVE CONTENT Apr 6, 2023 12:52 PM

At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today

e4m Desk Mar 27, 2023 2:51 PM

The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today

Naziya Alvi Rahman Mar 23, 2023 2:41 PM

The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years

e4m Desk Mar 23, 2023 12:43 PM

Manyavar plans to strengthen its end-to-end customer experience by enhancing customer journeys across various touchpoints

e4m Desk Mar 13, 2023 12:01 PM

Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign

e4m Desk Oct 11, 2022 1:20 PM

Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

The account will be serviced by Mirum’s Mumbai office

e4m Desk Sep 5, 2022 11:06 AM

Keswani will be responsible for partnering with clients and helping them achieve their business growth objectives

e4m Desk Jun 14, 2022 11:04 AM

Mirum and Resulticks will work jointly to enable brands to enrich customer experience

e4m Desk Feb 7, 2022 11:28 AM

The campaign has been conceptualized and creatively led by Mirum India

e4m Desk Jan 10, 2022 2:47 PM

The agency will be responsible for implementing multiple products under Salesforce Marketing Cloud Stack

e4m Desk Dec 20, 2021 11:48 AM

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

The account will be serviced from Mirum’s Mumbai office

e4m Desk Mar 22, 2021 12:17 PM

The agency will provide social media management and online reputation management services for the brand

e4m Desk Mar 16, 2021 1:21 PM

The account will be serviced from Mirum’s Mumbai office

e4m Desk Feb 24, 2021 1:01 PM

Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space

e4m Desk Jan 18, 2021 11:51 AM

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns

e4m Desk Jan 7, 2021 11:50 AM

Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints

Sanjay Mehta Dec 24, 2020 1:07 PM

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM

Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud

e4m Desk Nov 10, 2020 11:19 AM

The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow

e4m Desk Oct 27, 2020 12:02 PM

Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for AMFI

e4m Desk Oct 16, 2020 6:12 PM

Mirum will also focus on lead generation and lead nurturing for the client

e4m Desk Oct 12, 2020 11:44 AM

The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum

e4m Desk Sep 10, 2020 12:04 PM

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

The account will be serviced from Mirum India’s Mumbai office

e4m Desk Jul 29, 2020 10:39 AM

The account will be serviced from the agency’s Delhi office

e4m Desk Jul 17, 2020 10:56 AM

The agency will be responsible for implementing Salesforce Marketing Cloud as part of the mandate

e4m Desk Jun 29, 2020 1:56 PM

Patel has been with Mirum for more than 4 years and was earlier leading the technology practice

e4m Desk Jun 24, 2020 10:38 AM

Guest Column: Mihir Karkare, Co-founder & EVP, Mirum India, says the past few months have forced us to explore if we can do things differently and more effectively

Mihir Karkare Jun 24, 2020 8:45 AM

Guest Column: Hareesh Tibrewala, Joint CEO, Mirum, writes that from reading books to karaoke on Zoom, there was ample spare time to pursue non-business passions

Hareesh Tibrewala Jun 15, 2020 8:45 AM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

The agency will implement Salesforce Marketing Cloud suite for automating personalised communication for NIIT

e4m Desk Jun 5, 2020 11:43 AM

The account will be serviced from Mirum India’s Delhi office

e4m Desk May 14, 2020 12:02 PM

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM