Meta to ban political advertisers from using Generative AI
The move is to curb the spread of election misinformation
Tech giant Meta which owns Facebook will be prohibiting political campaigns and advertisers from using its Generative AI features. The move is to curb the spread of election misinformation.
Meta's ad standards bans ads with content that have been flagged by the company's fact-checking partners but do not have any rules specifically on AI.
"As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections, or Politics, or related to Health, Pharmaceuticals or Financial Services aren't currently permitted to use these Generative AI features," said Meta.
"We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of Generative AI in ads that relate to potentially sensitive topics in regulated industries," it added.
