Mobile Marketing Association and Facebook release playbook on short-form video strategy
The creative playbook will enable marketers and agencies to look beyond conventional creative practices
The Mobile Marketing Association (MMA) and Facebook jointly released a creative playbook at the MMA Forum India in Mumbai.
The creative playbook - a special white paper on short-form video strategy will help marketers and agencies push past the conventional creative practices to adapt and execute winning short-form video ad strategies and Thumbstopping creatives that are built for mobile as a medium.
