The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach

NATIVE CONTENT Feb 14, 2024 7:33 AM

The comprehensive model aims at making agencies and clients future-ready

exchange4media Staff Feb 28, 2023 6:02 PM

Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline

exchange4media Staff Jan 31, 2023 1:59 PM

The playbook is a guide for building communication strategies for e-commerce networks

exchange4media Staff Jun 2, 2022 11:19 AM

The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season

exchange4media Staff Sep 15, 2021 8:24 AM

Vishal Vyas, Member Condom Alliance & Assistant VP Marketing TTK Healthcare, said that commercial players' attempt to change the narrative from protection to pleasure resonates with Indian youth

Vishal Vyas Aug 21, 2021 8:26 AM

Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference

exchange4media Staff Jul 27, 2021 8:30 AM

The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital

exchange4media Staff Jul 15, 2021 10:58 AM

The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey

exchange4media Staff Jun 9, 2021 12:04 PM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

The Playbook finds that India devotes an average of 19.1 hours per week to listen to music

exchange4media Staff Sep 7, 2020 1:29 PM

Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions

exchange4media Staff Jul 28, 2020 8:34 AM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM

Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

Adhish Zaveri Jun 17, 2020 8:26 AM