The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
The comprehensive model aims at making agencies and clients future-ready
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
The playbook is a guide for building communication strategies for e-commerce networks
The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season
Vishal Vyas, Member Condom Alliance & Assistant VP Marketing TTK Healthcare, said that commercial players' attempt to change the narrative from protection to pleasure resonates with Indian youth
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey
The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season
‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes
The Playbook finds that India devotes an average of 19.1 hours per week to listen to music
Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times