Prasar Bharati planning to launch OTT platform?

Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel

by exchange4media Staff
Published: Jan 9, 2023 8:42 AM | 1 min read

Prasar Bharati is reportedly "evaluating" the possibility of launching an OTT platform.

"That is something we are working upon, evaluating," a leading business portal reported a Prasar Bharati official as saying in response to a question on the subject.

The news comes months after Prasar Bharati signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel, according to the report. Prasar Bharati had signed a memorandum of understanding (MoU) with YuppTV in March last year to make DD India available in various countries including the US, the UK.

The talks of a possibility of OTT platform launch comes days after the government approving a scheme worth more than Rs 2,500 crore for modernization, upgrade and expansion of All India Radio (AIR) and Doordarshan (DD), Prasar Bharati is ready with plans to achieve the objectives.