ott-platform
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
The streaming platform bagged the awards in content & talent categories
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
exchange4media Staff Apr 28, 2023 10:59 PM
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter
exchange4media Staff Mar 21, 2023 3:45 PM
Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
exchange4media Staff Jan 9, 2023 8:42 AM
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
Tanzila Shaikh Nov 25, 2022 8:11 AM
At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
exchange4media Staff Nov 23, 2022 8:28 AM
In its statement, the regulator said that the proposed merger is not likely to impact competition negatively
exchange4media Staff Sep 20, 2022 10:47 AM
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Javed Farooqui May 19, 2022 8:07 AM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
Simran Sabherwal May 4, 2022 8:34 AM
Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films
Kanchan Srivastava Apr 29, 2022 9:00 AM
Actor Silambarasan and music composer Anirudh Ravichander were announced as the brand ambassadors for the OTT platform
exchange4media Staff Apr 15, 2022 10:28 AM
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
exchange4media Staff Mar 22, 2022 8:59 AM
The funding was led by Goodwater Capital, Naver & Tanglin Venture Partners
exchange4media Staff Mar 3, 2022 3:26 PM
The studio aims to create ‘binge-worthy’ content that will cater to new audiences
exchange4media Staff Feb 3, 2022 11:39 AM
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
Javed Farooqui Jan 25, 2022 8:31 AM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan
exchange4media Staff Dec 31, 2021 12:35 PM
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
Javed Farooqui Dec 29, 2021 9:08 AM
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
Javed Farooqui Dec 28, 2021 8:39 AM
TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content
Javed Farooqui Dec 16, 2021 8:11 AM
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
exchange4media Staff Dec 14, 2021 8:48 AM
Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms
exchange4media Staff Dec 2, 2021 9:10 AM
Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV
exchange4media Staff Nov 17, 2021 5:23 PM
The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate
exchange4media Staff Nov 13, 2021 8:17 AM
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures
exchange4media Staff Nov 11, 2021 12:04 PM
Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels
Sonam Saini Nov 8, 2021 8:57 AM
Kutty had joined Star in 2005 as VP — Research and On-air. Subsequently, he was elevated to Executive VP — Distribution
exchange4media Staff Nov 2, 2021 8:23 AM
For the second consecutive quarter, the APAC region was Netflix's largest contributor to membership growth, with 2.2 million paid net adds
exchange4media Staff Oct 20, 2021 12:56 PM
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
exchange4media Staff Oct 19, 2021 9:55 AM
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
exchange4media Staff Oct 5, 2021 12:15 PM
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives
exchange4media Staff Oct 4, 2021 12:21 PM
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
exchange4media Staff Sep 27, 2021 12:28 PM
Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
Javed Farooqui Sep 24, 2021 8:42 AM
The CEO also highlighted that Netflix is focused on providing greater affordability to Indian subscribers
exchange4media Staff Sep 17, 2021 12:19 PM
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
exchange4media Staff Sep 16, 2021 6:26 PM
These insights will lead the OTT platform to better customer engagement and retention metrics
exchange4media Staff Sep 16, 2021 5:57 PM
Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar
Javed Farooqui Sep 9, 2021 9:10 AM
Catch the full conversation with Goenka, President — Digital Businesses & Platforms, ZEEL, tomorrow
Javed Farooqui Aug 30, 2021 9:16 AM
The platform provides entertainment content in Punjabi, Haryanvi, and Bhojpuri
exchange4media Staff Aug 27, 2021 3:57 PM
With this partnership, Eros Now’s content line-up will be available with English subtitles for audiences in African countries
exchange4media Staff Aug 25, 2021 3:57 PM
The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)
Javed Farooqui Aug 12, 2021 8:28 AM
ZEE5's global monthly active users increased to 80.2 million in June, compared to 72.6 million global MAUs in March
exchange4media Staff Aug 6, 2021 7:59 PM
According to MPA's 'The Future of India’s Online Video Market' report, D2C SVOD subs will grow to 193 million by 2026
exchange4media Staff Aug 4, 2021 8:27 AM
Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year
exchange4media Staff Jul 28, 2021 8:36 AM
The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content
exchange4media Staff Jul 26, 2021 3:30 PM
