Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The streaming platform bagged the awards in content & talent categories
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter
Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
In its statement, the regulator said that the proposed merger is not likely to impact competition negatively
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films
Actor Silambarasan and music composer Anirudh Ravichander were announced as the brand ambassadors for the OTT platform
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
The funding was led by Goodwater Capital, Naver & Tanglin Venture Partners
The studio aims to create ‘binge-worthy’ content that will cater to new audiences
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content
e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach
Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms
Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV
The firm will be helmed by Aditya Chopra
The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures
Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels
Kutty had joined Star in 2005 as VP — Research and On-air. Subsequently, he was elevated to Executive VP — Distribution
For the second consecutive quarter, the APAC region was Netflix's largest contributor to membership growth, with 2.2 million paid net adds
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
The CEO also highlighted that Netflix is focused on providing greater affordability to Indian subscribers
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
These insights will lead the OTT platform to better customer engagement and retention metrics
Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar
Catch the full conversation with Goenka, President — Digital Businesses & Platforms, ZEEL, tomorrow
The platform provides entertainment content in Punjabi, Haryanvi, and Bhojpuri
With this partnership, Eros Now’s content line-up will be available with English subtitles for audiences in African countries
Revenue up 45%, subscribers increase to 116 million
The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)
ZEE5's global monthly active users increased to 80.2 million in June, compared to 72.6 million global MAUs in March
According to MPA's 'The Future of India’s Online Video Market' report, D2C SVOD subs will grow to 193 million by 2026
Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year
The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content