Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary of Department of Electronics too
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati
The company intends to use the proceeds of the initial $2 million investment by BCI to build out its Indian operations including distribution contracts, ad sales, content licensing & branding efforts
Based on the information provided by I&B minister Prakash Javadekar in the Lok Sabha, the collective revenue of DD and AIR stood at Rs 266.27 crore for 8M-FY21
Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind
Veteran journalist Ashok Tandon, music composer Salim Merchant, BJP leader Shaina NC and corporate personality Alok Agarwal are the four other appointees
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
Its recent telecast on DD has set a record of becoming the most viewed entertainment programme globally with 7.7 crore viewers tuning in on a single day
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan
According to Zapr’s report - ‘Changing TV viewership pattern in India – Week 13’, while TV viewership has jumped over 26% in the last 4 weeks, the week in question has surpassed all expectations
In the wake of the countrywide lockdown, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabhara
The 44th e-auction allotment of MPEG-2 slots of DD Free Dish was concluded last month where only 53 out of the 54 available slots were sold to the highest bidder
Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore