Spotify to put a pause on US political advertising

The move will apply to Spotify’s ad-supported service, its original and exclusive podcasts

e4m by exchange4media Staff
Published: Dec 30, 2019 9:38 AM  | 1 min read
Spotify
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Spotify has decided to stop for now selling US political advertising from early next year, media reports have said.

This will apply to Spotify’s ad-supported service, its original and exclusive podcasts.

The change will only affects US Spotify. The move has been described as a “pause” and may resume ads in the future.

The company statement said as per media reports: “At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content.”

Published On: Dec 30, 2019 9:38 AM