spotify
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Staff Aug 22, 2024 12:59 PM
Kumar was previously the Marketing Lead - Regionalisation & Strategic Initiatives at the organisation
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Punjabi, Hindi and Tamil are some of the fastest-growing languages on Spotify in India
The platform's revenue rose 86% and subscription revenue saw a 66% surge
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
NATIVE CONTENT Jun 21, 2024 9:09 AM
The Creative Lab will enable advertisers to reach the Spotify audience more effectively
e4m Staff Jun 14, 2024 10:06 AM
Batra joined the music streaming company in April 2018 as Managing Director- Spotify India
e4m Staff Apr 3, 2024 10:01 AM
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
e4m Staff Mar 9, 2024 10:25 AM
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Tanzila Shaikh Dec 25, 2023 9:14 AM
CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support
Th 360 degree building wrap featured various artists like Diljit Dosanjh, Ed Sheeran and more
e4m Staff Nov 17, 2023 1:31 PM
A list of some of the best ones we found in the fortnight between October 16 and 31
e4m Staff Nov 11, 2023 8:40 AM
35 local and global artists have come together for the music platform's 'Feel The Music' campaign
e4m Staff Oct 30, 2023 11:29 AM
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing-led campaigns
exchange4media Staff Jul 25, 2023 1:01 PM
Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the Swedish audio streaming giant in India
Kanchan Srivastava Mar 17, 2023 8:39 AM
The collaboration will see creators across Tamil and Malayalam showcase their content
exchange4media Staff Aug 4, 2022 5:19 PM
The audio streaming platform uses common Gen Z situations to shows that a song can change how we feel in the moment
exchange4media Staff Aug 2, 2022 11:49 AM
The integration will help in engaging users in a new and personalized way
exchange4media Staff Jun 14, 2022 1:23 PM
The audio streaming platform posted a 24% rise in revenue to $2.82 billion in the first quarter
exchange4media Staff Apr 29, 2022 9:01 AM
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with young Indians
exchange4media Staff Apr 13, 2022 5:16 PM
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India
exchange4media Staff Mar 29, 2022 12:17 PM
The Alliance of Digital India Foundation calls the move an ‘illusion of choice’
exchange4media Staff Mar 26, 2022 9:12 AM
Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio
Arjun Kolady Mar 23, 2022 8:36 AM
The platform’s name will appear on the front of both Men’s and Women’s team shirt and training kits
exchange4media Staff Mar 16, 2022 11:56 AM
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
exchange4media Staff Dec 20, 2021 9:07 AM
Total Monthly Active Users (MAUs) grew 19% Y/Y to 381 million in the quarter, up from 365 million last quarter
exchange4media Staff Oct 28, 2021 9:00 AM
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
exchange4media Staff Oct 5, 2021 4:24 PM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Given the trust it enjoys with its listeners, Spotify notes why the platform is perfect for brands and marketers to reach out to the elusive omnishopper
exchange4media Staff Oct 5, 2021 4:12 PM
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
exchange4media Staff Oct 5, 2021 4:06 PM
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
exchange4media Staff Sep 30, 2021 12:05 PM
Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy
exchange4media Staff Aug 13, 2021 2:01 PM
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
The streaming platform's 'Wellness Packages' present a unique opportunity for brands to meet their audiences at moments of self-care
exchange4media Staff Jun 28, 2021 8:30 AM
Allahbadia is the first independent creator from the country to be associated with Spotify through its exclusive podcasts
exchange4media Staff Jun 8, 2021 12:26 PM
At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships
exchange4media Staff May 31, 2021 9:17 AM
A limited video and audio series, the 8 episodes will give a glimpse into the lives of local heroes during the Covid crisis over the next few weeks
exchange4media Staff May 29, 2021 9:16 AM
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
exchange4media Staff May 26, 2021 8:28 AM
The event will be held virtually on Friday, May 28th, 2 PM onwards
exchange4media Staff May 25, 2021 8:59 AM
The light-hearted ad is based on the cultural insight that in India, when a person upgrades anything, he or she upgrades their entire family with them
exchange4media Staff Apr 20, 2021 10:53 AM
