Spotify brings together I-Pop icons with Live performances
The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod
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CereOne Media brings Yahoo DSP–Spotify partnership to India
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
Spotify & Amplified Intelligence partner to measure consumer attention across advertising
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
Spotify elevates Dinesh Kumar S to Marketing Regionalization Lead - SAMEA
Kumar was previously the Marketing Lead - Regionalisation & Strategic Initiatives at the organisation
McCain celebrates memorable monsoon moments in new campaign
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Indian artists discovered 10 billion+ times by first-time listeners in 2023: Spotify
Punjabi, Hindi and Tamil are some of the fastest-growing languages on Spotify in India
Spotify’s campaign highlights power of music in everyday life
The ‘Music, Magic Hai’ campaign is released in in four languages
Spotify India’s ad revenue up 91% in FY23
The platform's revenue rose 86% and subscription revenue saw a 66% surge
Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
Spotify launches Creative Lab
The Creative Lab will enable advertisers to reach the Spotify audience more effectively
Hope the best is yet to come: Amarjit Singh Batra completes 6 years at Spotify
Batra joined the music streaming company in April 2018 as Managing Director- Spotify India
Publicis Media to handle Spotify’s media account
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
Spotify to announce result of global media review soon
Publicis Groupe and Omnicom Media Group shortlisted, say sources
Anil Kapoor turns 67: A jhakaas brand journey
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Spotify to lay off 17% employees worldwide
CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support
Spotify calls for global media review
Lodestar UM is the incumbent agency
Spotify wraps building with poster for ‘Feel the music’ campaign
Th 360 degree building wrap featured various artists like Diljit Dosanjh, Ed Sheeran and more
Best ads of the fortnight: Rungta Steel's 'Jawan' connection, Catch Spices' moon magic
A list of some of the best ones we found in the fortnight between October 16 and 31
Shankar, Ehsaan and Loy share the magic behind Dil Chahta Hai's iconic tune in Spotify ad
35 local and global artists have come together for the music platform's 'Feel The Music' campaign
Supari Studios wins content marketing mandate for Spotify India
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing-led campaigns
Spotify names Harpreet Singh as Director of Sales
Singh was earlier Account Director-India
'Spotify has lined up interesting innovations to excite listeners and brands during IPL'
Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the Swedish audio streaming giant in India
Spotify mutes female voices to send out a message on gender equality
The campaign has been conceptualized by Wondrlab
Neha Sharma Katyal joins Spotify as Director of Sales
Prior to this, Katyal was Business Head at Twitter India
Spotify collaborates with Asiaville for regional language podcasts
The collaboration will see creators across Tamil and Malayalam showcase their content
Spotify’s new campaign highlights positive impact of music on listener’s mood
The audio streaming platform uses common Gen Z situations to shows that a song can change how we feel in the moment
Spotify Q2 revenue increases 23% due to strong advertising growth
Total MAUs grew 19% to 433 million
Spotify to acquire AI Voice platform Sonantic
The integration will help in engaging users in a new and personalized way
Spotify doing incredibly well in India, has huge opportunity in near future: CEO Daniel Ek
The audio streaming platform posted a 24% rise in revenue to $2.82 billion in the first quarter
IPL gives any national brand the scale and sustenance it needs: Neha Ahuja, Spotify
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with young Indians
Spotify unveils new campaign for ‘difficult situations’
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India
Google partners with Spotify for third-party billing pilot run
The Alliance of Digital India Foundation calls the move an ‘illusion of choice’
Brands can truly connect with audience through right advertising on audio: Arjun Kolady
Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio
FC Barcelona & Spotify seal long-term deal
The platform’s name will appear on the front of both Men’s and Women’s team shirt and training kits
Wrapped For Advertiser 2021- e4m
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
Spotify steps up new user acquisition in India on the back of original content in Q3
Total Monthly Active Users (MAUs) grew 19% Y/Y to 381 million in the quarter, up from 365 million last quarter
Spotify's magical Discover Weekly experience is now open for sponsorship in India
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
Stand out and be heard this festive season, with Spotify
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
Spotify pushes the cart on the omnishopper's retail journey
Given the trust it enjoys with its listeners, Spotify notes why the platform is perfect for brands and marketers to reach out to the elusive omnishopper
When TVCs fall short, Spotify steps up
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
When TVCs fall short, Spotify steps up
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
Brands join Sunfeast's 'Dark Fantasy' conversation on Twitter
Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy
Spotify registers 23% growth in revenue at €2.3 billion in Q2
Ad-Supported Revenue grew 110% Y/Y to €275 million
Netflix scores big with viewers (with a little help from Spotify)
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
Self-care on Spotify – A ‘chill pill’ for your brand
The streaming platform's 'Wellness Packages' present a unique opportunity for brands to meet their audiences at moments of self-care
Spotify signs exclusive deal with Ranveer Allahbadia, other local creators
Allahbadia is the first independent creator from the country to be associated with Spotify through its exclusive podcasts
'Brand love is an outcome of doing the right thing for customers again and again'
At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships
Spotify unveils stories of hope with Rajkumar Rao
A limited video and audio series, the 8 episodes will give a glimpse into the lives of local heroes during the Covid crisis over the next few weeks
Ads that match the moment make an impact
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
Pitch CMO Summit 2021 Delhi: Marketers to explore the power of brand love
The event will be held virtually on Friday, May 28th, 2 PM onwards