by
Published: May 22, 2023 10:52 AM | 1 min read
Follow Us
Media and communications agency Starcom has won FMCG giant P&G's digital mandate worth over Rs 100 crore after a multi-agency pitch.
Sources have confirmed the development to e4m that the Publicis Groupe company has bagged accounts for brands Gillette, Old Spice, Pampers, Olay and P&G Shiksha.
The agency will drive digital planning, buying and activation for the said brands. The account also includes search duties for Oral B, Vicks, Ariel and Head & Shoulders.
The accounts will now change hands from GroupM who was the incumbent agency.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News
