Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Shirin Rai Gupta, Mayank Manohar, Harshal Goyal, Dikshit Jain and Narasimha Jagarlapudi have been hired in the last three months to bolster upGrad's capabilities and market presence across domains
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say
The market is expected to grow at 11.8%
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
Vikram Chhachhi, Managing Partner, India & Managing Partner, Asia Pacific Consumer & Retail Practice at DHR Global, remembers PG Mathai
The net income of the agency stands at $110.4 million
PG Aditiya, Founder & CCO at Talented, on his mother-in-law is an old-school feminist who prioritises actions over words
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Former President Ankur Dhawan will move on to take up fresh responsibilities within the upGrad ecosystem
'Kareena's association with KPG Spices is not just as a celebrity but also as a storyteller of spices,' said the company
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
The #AageKiSocho campaign, conceptualized by BBH India, is a reminder to upskill in time
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
The mandate was won following a multi-agency pitch process
The role complements his current roles as Vice Chairman of CEAT and Zensar Technologies
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
The account is currently with IPG’s Initiative
Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B
Conceptualized and shot in-house, the film is a musical take on the rapidly changing job dynamics of the last 30 years
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
The Co-Founder and CCO at Talented speaks to us about his expectations as a jury member at Cannes Lions 2023, his take on creativity and his thoughts on inclusivity in creative campaigns
She was previously associated with Ambuja Cement and ACC as Chief-Corporate Communications, Chairman-POSH Committee and Add
It is conceptualized by upGrad’s in-house Content and Brand teams
The three Indians are among the first list speakers at the prestigious award ceremony
The campaign showcases the platform’s new animation engine
Savic will report directly to Mediabrands Global CEO Eileen Kiernan
Durai has been associated with KnowledgeHut since 2015 as a fractional growth marketer
Sinha had been associated with ASCI for 20 years
Mohan will reportedly be in office till January 15
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
The edtech firm’s AdEx has risen by 90%
Daru was previously with Interactive Avenues for 12 years
The Co-founder and CEO of Talented was speaking at the e4m Pitch CMO Summit – South and shared interesting insights into the working on ‘The Unfiltered History Tour’ campaign
He will build and scale a B2B proposition that upskills experienced technology professionals
The campaign has been crafted by FCB Interface
Myleeta has earlier led marketing and sales teams at Netflix, BBC Studios, Discovery and UTV
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
The company already has a strong presence in the US, Europe and China markets
e4m picks up the best ads released between July 02 and July 18, 2022
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
The campaign has been conceptualised by McCann World Group
The account size is estimated to be Rs 600-plus crore
Shetty has turned out to be apt for the brand’s tagline ‘Be The Star’