‘Structured & collaborative framework is the key to successful digital transformation’
At e4m TechManch, Pankaj Rai, Group Chief Data and Analytics Officer, Aditya Birla Group, delivered a leader session on the topic ‘Ensuring brand’s success through digital transformation’
At the seventh edition of TechManch 2023, Pankaj Rai, Group Chief Data and Analytics Officer, Aditya Birla Group, delivered a leader session on topic ‘Ensuring brand’s success through digital transformation’. The session covered how brands need to adapt to and leverage digital transformation to achieve remarkable results, deliver exceptional customer experience and grow in today’s technology-driven world.
Rai opened the session talking about focussing on the political and social part of growth. “I think we have to have a balanced growth and I think that is the area where we, as citizens, have something to contribute to,” he mentioned.
He elucidated, “The most critical thing we have started to do now is to engage with the government platforms, because at times, as private sectors, we thought we would be doing everything without the government’s intervention. We are embedding the government data platform and the planning. We are trying to build functional platform in the area of logistics, customers, energy and predictive maintenance. Digital is acting as a glue within our group to share best practices, to leverage what one has done and bringing us together.”
Concluding the session, Rai conveyed, “Structured and collaborative framework is the key to successful digital transformation. You have to reimagine, reiterate and re-architect. All three have to work in unison together. Your ways of thinking, working and doing have to evolve.”
