Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'
Ads we loved in Week 4 of August
aditya-birla-group
Aditya Birla Group tells a tale of love set in gold for Indriya's 'Kaarigari Stories'
The film spotlights the brand's latest collection which celebrates Indian craftsmanship
Aditya Birla Group gets nostalgic with animation for Environment Day campaign
The #JoJodeWohiSamajhdaar campaign talks of the need to ‘reuse, reduce, recycle and restore’
Leo Burnett India is lead creative and strategic AOR for Birla Opus
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio
Aditya Birla Group in fray for IPL 2024 title sponsorship rights: Reports
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
Aditya Birla Group to launch its paints business under brand name Birla Opus
The market launch of Birla Opus is scheduled for Q4FY24
Applause Entertainment completes six years
In the pipeline are untold tales of iconic figures like Mahatma Gandhi, complexities of Rajiv Gandhi’s assassination and a gripping documentary on Indira’s Emergency
‘Structured & collaborative framework is the key to successful digital transformation’
At e4m TechManch, Pankaj Rai, Group Chief Data and Analytics Officer, Aditya Birla Group, delivered a leader session on the topic ‘Ensuring brand’s success through digital transformation’
Rishikar Krishna elevated to VP - Corporate Marketing at Aditya Birla Group
Prior to the elevation, Krishna was AVP - Corporate Marketing and Brand at the company
The focus now is on building mental & physical availability: Ajay Dang
The President & Head - Marketing, Ultratech - Aditya Birla Group, spoke on the power of TV in sports at the e4m TV First conference
Aditya Birla Group’s TMRW partners with 8 Digital-First Lifestyle Brands
The partnerships are meant to draw Rs 1,500 crore-plus annual revenue run-rate over the next 12 months
Wellness brand Vahdam India appoints Sneha Beriwal as Chief Marketing Officer
Beriwal has over 17 years of experience and prior to this she was with Aditya Birla Group for 5 years
Deepika Padukone stars in Navyasa by Liva TVC
Conceptualized in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionize the way sarees are perceived
Taproot Dentsu curates campaign for men’s ethnic wear brand Tasva
The campaign ‘Sada Mast Raho' for the brand by Tarun Tahiliani & Aditya Birla Group challenges the social code of conduct prescribed for the groom at the wedding
Great brands solve great conflict: Ajay Dang
At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing
Rishi Sharma joins Zolostays as CMO: Report
Sharma was previously the Head of Digital Marketing at Aditya Birla Group
On marketing health in a new consumer-driven India
At the second edition of e4m Health Communication Conference, panellists shared their best marketing lessons in the healthcare ecosystem during the pandemic
CEOs must build positive relationships inside & outside company: Shiv Shivakumar
IPRCCC: Shivakumar, Group Exec. President- Corporate Strategy & BD- Aditya Birla Group, delivered a session on the role of leaders in building trust
Mpower launches campaign to increase awareness on mental health
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles
Liva aims towards sustainable clothing with ‘Thoughtfully Fashionable’ campaign
The campaign, being driven by influential fashionistas, urges the audience to engage and participate
e4m Martech League: Experts on leveraging consumer data for brand building
Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID
e4mMarTech League Fridays: Panel to talk about digital conversations taking centre stage
On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing
Yogesh Manwani joins Applause Entertainment as Head of Marketing & Revenue
Manwani has previously held leadership positions at media organisations like Star India, ZEE5 and others