Telcos ad venture: EU body to decide on approval by early next month
As per reports, the move by telecom companies is being seen as an attempt to compete with tech giants
Telcos like Deutsche Telekom, Orange, Telefonica and Vodafone will get to know by February 10 if they can set up a joint advertising venture to take on the big tech companies.
Competition enforcers are set to give their verdict early next month, media reports have said.
On January 6, the telecom companies sought approval from anti-trust watchdog.
This is being seen as an attempt to compete with the big tech companies like Meta and Google.
The advertising venture is meant to provide "privacy-led, digital identification solutions", the commission is reported to have said.
