Twitter rolls out 'View Count' feature
Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed
Twitter owner Elon Musk has informed users that the platform has rolled out a "view count" feature, which will show how many times a tweet has been viewed. This move could be of particular interest to brands and marketers who want an accurate method to measure the ROI of sponsored tweets or ads.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
— Elon Musk (@elonmusk) December 22, 2022
Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.
The feature is quite commonly used on platforms like YouTube and Instagram to gauge the reach of videos.
It has to be noted that the feature is different from the Twitter Analytics tool, which lets users see the reach of only their own posts.
This week, Musk also teased the possibility of him stepping down as the head of Twitter. He had put up a poll, asking users to decide and that he would abide by the results. Interestingly, there were more votes against his favour than for him.
Previously, Musk had stuck to his word and brought back formerly banned Twitter users on the basis of poll results. This time around, he said he will quit the position only if he finds someone "foolish" enough to take on the responsibility.
