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Merely eight months after its launch, Twitter is shutting down ephemeral tweet format Fleets. The format is being abolished due to low usage, according to media reports.
Starting August 3, instead of Fleet, users will see live audio chat rooms at the top of their timeline.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s vice president of product, reportedly said in a statement. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
we're removing Fleets on August 3, working on some new stuff
— Twitter (@Twitter) July 14, 2021
we're sorry or you're welcome
The decision to shut down Fleets has come as a surprise as just last month Twitter started testing ads between fleets.