ZEE5 to launch UPI-based payment facility

ZEE5 has become the first OTT platform to launch an UPI based payment facility on connected devices.

Users of Samsung smart TVs now have an option of ‘scan and pay’ by selecting the ‘UPI payment’ mode, ‘scanning the QR’ and ‘paying on their UPI app’.

With this easy convenient option, the app is set to empower users by democratizing the payment process and allowing customers to make payments through their smartphones.

The UPI-based payment facility provides a safe and easy option for consumers across India who wish to opt for digital modes. The latest version of the app has also made ZEE5 available to users owning 2016 and 2017 models of Samsung Smart TVs, thus making ZEE5 widely accessible to Samsung users.

Sharing more insights, Rajneel Kumar, Business Head - Expansion Projects & Global Head of Products, ZEE5 India stated, “ZEE5 has been leading the way in innovation through technology with constant upgrades to our interface and navigation to make things smoother for users. In an industry leading initiative, ZEE5 is now offering users the option to make their payments easily online while watching their favorite content through smart TV Apps. The latest update of the ZEE5 app on Samsung Smart TVs has already made UPI QR payments available to users.  Customers can now choose their plan, make the payment through UPI within seconds by scanning the QR code, and then continue streaming. This is an exciting juncture for ZEE5 as very few sectors offer this option and we are the first platform in this industry to explore this. ZEE5 has been a pioneer in integrating new technology and options and this is another step that will drive forward our growth.”